[csaa-forum] Panels announced: CMCS Perth 2017 - Bridging Gaps: National Identity in Persona, Branding and Activism

[Celia Lam]

*With apologies for cross posting*

The Centre for Media and Celebrity Studies is proud to announce a roundtable discussion on Heath Ledger in Perth this December.

Call for papers now open!

Deadline for Abstract submission: July 28 2017
Please see below for further information

CALL FOR PAPERS

Bridging Gaps: National Identity in Persona, Branding, and Activism
University of Western Australia, Perth, Western Australia
December 8-10, 2017

With the rise of Web 2.0,  people brand themselves through social media as a singular person. The  online visibility of their brand often takes precedence  over social contributions. Their online presentation, however,  is a reflection of how they want to be perceived in a collective  setting. How does this kind of branding differ to a local business  service or an international celebrity who also brands  themselves online? What impact is persona branding having on society and the way people view themselves?

A focus on the persona of activists shows the particular impact of branding in  society. An activist’s voice, like that of a political leader, is often  heard if they have a strong brand. Yet, the perception is often specific  to their national contexts. How are socialist  actions in North Korea viewed in the Western world? How does having a  female political leader change the perception of a country? How are  immigrants seen around the world? What role does media play in creating  these constructed views in national and transnational contexts?

We encourage scholars and  industry practitioners to question, explore, and problematize the notion  of national identity in persona, branding, and activism.  We ask: how is a country reflected through its celebrities, popular history, stereotypes and myths? Often one individual can have global fame, which can result in  branding a nation or city and develop a country’s cause as well. Their  persona becomes the basis of how a place is perceived internationally.  For example, American born icon Elvis Presley is  used to represent Las Vegas and Memphis, while George Clooney has  attached himself to Darfur through his activism. Similarly, Steve Irwin  became a symbol of Australian culture through his philanthropy and his  fame as “The Crocodile Hunter.” A decade since  his death people still create the association between him and the  nation’s identity, while overlooking how race, gender and class affect  one’s overall brand identity. Myths surrounding national identity are also evident in beauty pageants and the Olympics. How do these stereotypes affect our understanding of culture?

The Centre for Media and Celebrity Studies (CMCS) Bridging Gaps conference, in association with sponsors Centre for  Ecological, Social, and Informatics Cognitive Research (ESI.CORE) and  WaterHill Publishing, invites papers and films that explore the  relationship among four key themes – persona, branding,  activism, and national identity. We invite academics, filmmakers,  journalists, publicists, designers, advertisers, marketing specialists,  charity organizers, and guests to explore and connect themes from a  range of interdisciplinary fields and generate a valuable  discussion and practice that will inspire change.

Attendees may present papers,  take part in a workshop or create a roundtable discussion on the themes  of persona, branding, activism and national identity. We recommend roundtables on Heath Ledger but open to discussions on other stars in national contexts of Australia and abroad.

Extended versions of selected papers will be published in an edited book by WaterHill Publishing, while others will be invited for the opportunity to publish work in the CrossBridge Journal.

We also invite people to send in videos for the Celebrity Chat Award. The idea for Celebrity Chat  was born in Melbourne and the first recording took place in Perth. We  are proud to be bringing it back home. The best video/documentary will  be selected based on its  ability to draw attention to a significant matter, be relevant to the  conference theme and/or inspire change.

Registration includes:  Your printed conference package, catered lunch, coffee / tea  breaks, evening drinks, professional development workshop, access to  evening receptions, eligibility to publish in edited book, and  consideration for the $100 best paper and screen awards.

Submission guidelines:

  *   250-word abstract or workshop / roundtable proposal

  *   Include a title, your name, e-mail address, and affiliation if applicable
  *   Submit to conference Chairs Dr Jackie Raphael and Dr Celia Lam at email address: celeb.studies at gmail.com<mailto:celeb.studies at gmail.com>
  *   Deadline for abstract submission: July 28, 2017
  *   Notification of acceptance: August 25, 2017
  *   Full text due: November 1, 2017
  *   Pre-Conference reception: December 8, 2017
  *   Conference presentations: December 9-10, 2017
  *   Publication of edited book: 2018


Celebrity Chat Video Submissions:

  *   Video length should be 10-20 minutes
  *   Include a title, your name, e-mail address, and affiliation if applicable
  *   Submit to conference Chairs Dr Jackie Raphael and Dr Celia Lam at email address: celeb.studies at gmail.com<mailto:celeb.studies at gmail.com>
  *   Deadline for submission: August 1, 2017
  *   Notification of acceptance: September 15, 2017
  *   Conference screening: December 9-10, 2017

Topics include but are not limited to:

  *   National Identity and Persona

  *   Activism and Philanthropy
  *   Fandom and Audiences
  *   Endorsements and Advertising
  *   Branding and Graphic Design
  *   Tourism and Promotion
  *   Politics and Leadership
  *   Persona and Online Presence
  *   Mass Media and Social Media
  *   Public Relations and Publicity
  *   Journalism and Newsworthy Topics
  *   Fame and Fortune
  *   Gender and Power
  *   Icons and Status
  *   Beauty Ideals, Pageants and Culture
  *   Models as Role Models
  *   Olympics and Representing Nations
  *   Sporting Identities
  *   Literature and Photography
  *   Film and Television
  *   Laws and Policies
  *   Theory and Methods
  *   Research Agenda and Business Models
  *   Ethics and Morality
  *   Cognition and Memory
  *   Social Innovation and Change
  *   Education and Advocacy
  *   Community Building and Community Partnerships

Conference Chairs: Dr Jackie Raphael and Dr Celia Lam
Conference Committee: Dr Kirsty Fairclough, Dr Bertha Chin and Bethan Jones
Conference URL: http://cmc-centre.com/conferences/2017perth/


Regards,
Celia
___________________________________________________________
Celia Lam (PhD)

Assistant Professor (Lecturer) Media and Cultural Studies
School of International Communications
Faculty of Humanities and Social Sciences
Room 327, Trent (AB) Building
The University of Nottingham, Ningbo China
199 Taikang East Road Ningbo, 315100

e: celia.lam at nottingham.edu.cn
t: +86(0)574 8818 0000 - 8453
w: www.nottingham.edu.cn<http://www.nottingham.edu.cn/en/internationalcommunications/staffprofile/celia-lam.aspx>

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