[csaa-forum] Call for chapters - Transmedia Storytelling in the Asia and Pacific

[Celia Lam]

With apologies for cross-posting

Calls for Chapter Proposals: Transmedia Storytelling in Asia and Pacific Region.
An edited volume by Dr. Filippo Gilardi and Dr Celia Lam (University of Nottingham Ningbo China).
Provisional book title: Transmedia Storytelling in Asia and Pacific Region
Abstract submission deadline: 14 December, 2018
Selection results announced: 14 January, 2019
Full chapters due: Not required until confirmation from the publisher (Palgrave Macmillan)

Keywords: China, Asia and Pacific, transmedia storytelling, transmediality, media convergence, transmedia practice, transmedia fiction.

Introduction
Global transmedia practices are a current and topical issue for practitioners, industry and academics alike. For the most part, emphasis is placed on work emanating from Europe, the UK and US, with transmedia practices from Asia and the Pacific often missing from scholarly inquiry. Two recent books, Global Convergence Cultures. Transmedia (Freeman and Proctor, 2018) and The Routledge Companion to Transmedia Studies (Gambarato and Freeman, eds, 2018), offer comprehensive discussion of transmedia practice in many regions of the world. However countries like China, South Korea and Singapore are missing from these accounts.

Aim
This volume aims to fill this gap by explorinng the current status of the transmedia phenomenon in countries from the Asia and Pacific Region.

The chapters of this volume will be looking at transmedia practice in games, fiction, and non-fiction. The selection of the different case studies will be theoretically grounded on Jenkin’s definition of Transmedia Storytelling as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” and in which “each medium makes its own unique contribution to the unfolding of the story” (Jenkins, 2007). The analytical approach should consider the involvement of 1) multiple media platforms, 2) content expansions, and 3) audience engagement (Gambarato & Tárcia, 2016). This will allow us to identify characteristics and boundaries of this phenomenon and see what Countries from Asia and Pacific Region have to add to the most recent discussion that is looking at the interconnections between transmedia practice, transmedia audiences, and transmedia theories. The aim of the volume is to explore how transmedia platforms, content, and audiences are constituted within the Asia and Pacific. While all chapters should address one or more of these areas, these are not restrictive and other areas could be added and explored.

Topics include, but are not limited to, Transmedia world developed around the following:

1)   Games:

  *   RPG Games;
  *   Mobile Games;
  *   Platforms Games;
  *   MOBA Game;


Fiction:

  *   Online Literature;
  *   TV Drama;
  *   Social Media Fictions;
  *   Animates;
  *   Movies


Non-Fiction:

  *   Education;
  *   Cultural Heritage and museum;
  *   Documentaries;
  *   Entertainment Park;
  *   Music;
  *   Branding;
  *   Marketing;
  *   Sport;
  *   Events;

Submission
Researchers and practitioners are invited to submit on or before 14 December 2018 a 500 word abstract and 200 words outlining where and how the chapter fits within the aims of the book to Filippo Gilardi (Filippo.gilardi at nottingham.edu.cn<mailto:Filippo.gilardi at nottingham.edu.cn>) and Celia Lam (celia.lam at nottingham.edu.cn<mailto:celia.lam at nottingham.edu.cn>).

Important Dates
Submission deadline: 14 December 2018
Notification: 14 January 2019

Please direct any inquiries you may have to Filippo Gilardi (Filippo.gilardi at nottingham.edu.cn<mailto:Filippo.gilardi at nottingham.edu.cn>) and Celia Lam (celia.lam at nottingham.edu.cn<mailto:celia.lam at nottingham.edu.cn>)


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