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<span dir="ltr" style="font-size:12pt"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">With apologies for cross-posting</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><b><br>
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><b>Calls for Chapter Proposals: Transmedia Storytelling in Asia and Pacific Region.</b></span></font></div>
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">An edited volume by Dr. Filippo Gilardi and Dr Celia Lam (University of Nottingham Ningbo China).</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Provisional book title: Transmedia Storytelling in Asia and Pacific Region</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Abstract submission deadline: 14 December, 2018</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Selection results announced: 14 January, 2019</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Full chapters due: Not required until confirmation from the publisher (Palgrave Macmillan)</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"> </span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Keywords: China, Asia and Pacific, transmedia storytelling, transmediality, media convergence, transmedia practice, transmedia
fiction.</span></font></div>
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><b>Introduction</b></span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Global transmedia practices are a current and topical issue for practitioners, industry and academics alike. For the most
part, emphasis is placed on work emanating from Europe, the UK and US, with transmedia practices from Asia and the Pacific often missing from scholarly inquiry. Two recent books, <font color="black"><font face="Calibri,Helvetica,sans-serif" size="3" color="black"><span dir="ltr" style="font-size:12pt"><font color="black"><font face="Calibri,Helvetica,sans-serif" size="3" color="black"><span dir="ltr" style="font-size:12pt"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><i>Global
Convergence Cultures. Transmedia </i></span></font></span></font></font></span></font></font>(Freeman and Proctor, 2018) and
<font color="black"><font face="Calibri,Helvetica,sans-serif" size="3" color="black"><span dir="ltr" style="font-size:12pt"><font color="black"><font face="Calibri,Helvetica,sans-serif" size="3" color="black"><span dir="ltr" style="font-size:12pt"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><i>The
Routledge Companion to Transmedia Studies</i></span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"> (Gambarato and Freeman, eds, 2018)</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"></span></font></span></font></font></span></font></font>,
offer comprehensive discussion of transmedia practice in many regions of the world. However countries like China, South Korea and Singapore are missing from these accounts.<br>
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</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"></span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><b>Aim</b></span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">This volume aims to fill this gap by explorinng the current status of the transmedia phenomenon in countries from the Asia
and Pacific Region. </span></font></div>
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">The chapters of this volume will be looking at transmedia practice in games, fiction, and non-fiction. The selection of the
different case studies will be theoretically grounded on Jenkin’s definition of Transmedia Storytelling as
</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">“</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt; background-color:white" lang="en-US">a process where integral
elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” and in which “each medium makes its own unique contribution to the unfolding of the story</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">”
(Jenkins, 2007). The analytical approach should consider the involvement of 1</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">) multiple media platforms, 2) content expansions, and 3) audience engagement
(Gambarato & </span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Tárcia</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">, 2016). T</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">his
will allow us to identify characteristics and boundaries of this phenomenon and see what Countries from Asia and Pacific Region have to add to the most recent discussion that is looking at the interconnections between transmedia practice, transmedia audiences,
and transmedia theories. The aim of the volume is to explore how transmedia platforms, content, and audiences are constituted within the Asia and Pacific. While all chapters should address one or more of these areas, these are not restrictive and other areas
could be added and explored.</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><br>
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Topics include, but are not limited to, Transmedia world developed around the following:<br>
<br>
</span></font></div>
<div style="text-indent:-18pt; margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">1)</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">
</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"></span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Games:</span></font><font face="Calibri,Helvetica,sans-serif">
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<li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">RPG Games;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Mobile Games;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Platforms Games;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">MOBA Game;</span></font><br>
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</li></ul>
<font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Fiction:</span></font><font face="Calibri,Helvetica,sans-serif">
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<li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Online Literature;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">TV Drama;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Social Media Fictions;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Animates;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Movies</span></font><br>
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</li></ul>
<font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Non-Fiction:</span></font><font face="Calibri,Helvetica,sans-serif">
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<li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Education;
</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Cultural Heritage and museum;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Documentaries;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Entertainment Park;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Music;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Branding;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Marketing;
</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Sport;</span></font></li><li><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Events;</span></font></li></ul>
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><b>Submission
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Researchers and practitioners are invited to submit on or before 14</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><sup>
</sup></span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">December 2018 a 500 word abstract and 200 words outlining where and how the chapter fits within the aims of the book to Filippo Gilardi (</span></font><a href="mailto:Filippo.gilardi@nottingham.edu.cn" target="_blank" rel="noopener noreferrer" id="LPlnk999983" previewremoved="true"><span lang="en-US"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt">Filippo.gilardi@nottingham.edu.cn</span></font></span></a><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">)
and Celia Lam (</span></font><a href="mailto:celia.lam@nottingham.edu.cn" target="_blank" rel="noopener noreferrer" id="LPlnk154740" previewremoved="true"><span lang="en-US"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt">celia.lam@nottingham.edu.cn</span></font></span></a><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">).</span></font></div>
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<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><b>Important Dates</b></span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Submission deadline: 14</span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"><sup>
</sup></span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">December 2018 </span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Notification: 14 January 2019</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"> </span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US"> </span></font><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt">
</span></font></div>
<div style="margin-top:0; margin-bottom:0"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">Please direct any inquiries you may have to Filippo Gilardi (</span></font><a href="mailto:Filippo.gilardi@nottingham.edu.cn" target="_blank" rel="noopener noreferrer" id="LPlnk126521" previewremoved="true"><span lang="en-US"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt">Filippo.gilardi@nottingham.edu.cn</span></font></span></a><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">)
and Celia Lam (</span></font><a href="mailto:celia.lam@nottingham.edu.cn" target="_blank" rel="noopener noreferrer" id="LPlnk625426" previewremoved="true"><span lang="en-US"><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt">celia.lam@nottingham.edu.cn</span></font></span></a><font face="Calibri,Helvetica,sans-serif" size="2"><span style="font-size:11pt" lang="en-US">)</span></font></div>
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