[csaa-forum] Fw: CFP - Transmedia in Asia and the Pacific book proposal

[Celia Lam]

With apologies for cross posting


Calls for Chapter Proposals: Transmedia Storytelling in Asia and Pacific Region.

An edited volume by Dr. Filippo Gilardi and Dr Celia Lam (University of Nottingham Ningbo China).

Provisional book title: Transmedia Storytelling in Asia and Pacific Region

Abstract submission deadline: 14 December, 2018

Selection results announced: 14 January, 2019

Full chapters due: Not required until confirmation from the publisher (Palgrave)



Keywords: China, Asia and Pacific, transmedia storytelling, transmediality, media convergence, transmedia practice, transmedia fiction.


Introduction

In their recent book Global Convergence Cultures. Transmedia Earth Matthew Freeman and William Proctor (2018) give an overview of European, American (North and South), and Asian Transmedia practices. Although they clearly state that their goal was “not to cover all transmedia–producing countries around the world” (p.8), it catches the eye that Asia and Pacific Region is only represented by India, Russia, and Japan, and countries such as China and South Korea are absent. In another recent book edited by Matthew Freeman and Renira Rampazzo Gambarato, The Routledge Companion to Transmedia Studies (2018), aiming at being “the ultimate publication for scholars and students interested in comprehending all of the various aspects of transmediality” (p.1), China and several other countries from the Asia and Pacific region are still underrepresented.


Aim

This volume aims at filling in this gap by understanding the current status of the transmedia phenomenon in countries from the Asia and Pacific Region.


The chapters of this volume will be looking at transmedia practice in games, fiction, and non-fiction. The selection of the different case studies will be theoretically grounded on Jenkin’s definition of Transmedia Storytelling as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” and in which “each medium makes its own unique contribution to the unfolding of the story” (Jenkins, 2007). The analytical approach should consider the involvement of 1) multiple media platforms, 2) content expansions, and 3) audience engagement (Gambarato & Tárcia, 2016). This will allow us to identify characteristics and boundaries of this phenomenon and see what Countries from Asia and Pacific Region have to add to the most recent discussion that is looking at the interconnections between transmedia practice, transmedia audiences, and transmedia theories. The aim of the volume is to explore how transmedia platforms, content, and audiences are constituted within the Asia and Pacific. While all chapters should address one or more of these areas, these are not restrictive and other areas could be added and explored.


Topics include, but are not limited to, Transmedia world developed around the following:

1)

Games:

  *   RPG Games;
  *   Mobile Games;
  *   Platforms Games;
  *   MOBA Game;


Fiction:

  *   Online Literature;
  *   TV Drama;
  *   Social Media Fictions;
  *   Animates;
  *   Movies


Non-Fiction:

  *   Education;
  *   Cultural Heritage and museum;
  *   Documentaries;
  *   Entertainment Park;
  *   Music;
  *   Branding;
  *   Marketing;
  *   Sport;
  *   Events;


Submission

Researchers and practitioners are invited to submit on or before 14 December 2018 a 500 word abstract and 200 words outlining where and how the chapter fits within the aims of the book to Filippo Gilardi (Filippo.gilardi at nottingham.edu.cn<mailto:Filippo.gilardi at nottingham.edu.cn>) and Celia Lam (celia.lam at nottingham.edu.cn<mailto:celia.lam at nottingham.edu.cn>).


Important Dates

Submission deadline: 14 December 2018

Notification: 14 January 2019



Please direct any inquiries you may have to Filippo Gilardi (Filippo.gilardi at nottingham.edu.cn<mailto:Filippo.gilardi at nottingham.edu.cn>) and Celia Lam (celia.lam at nottingham.edu.cn<mailto:celia.lam at nottingham.edu.cn>)





Regards,
Celia
___________________________________________________________
Celia Lam (PhD)

Assistant Professor (Lecturer) Media and Cultural Studies
School of International Communications
Faculty of Humanities and Social Sciences
Room 337, Trent (AB) Building
The University of Nottingham, Ningbo China
199 Taikang East Road Ningbo, 315100

e: celia.lam at nottingham.edu.cn
t: +86(0)574 8818 0000 - 8453
w: www.nottingham.edu.cn<http://www.nottingham.edu.cn/en/internationalcommunications/staffprofile/celia-lam.aspx>

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