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<span style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">With apologies for cross posting</span></span><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"><br>
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<p style="margin-top:0; margin-bottom:0"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"><br>
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<p style="margin-top:0; margin-bottom:0"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Calls for Chapter Proposals: Transmedia Storytelling in Asia and Pacific Region.</span></b></p>
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<div><span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">An edited volume by Dr. Filippo Gilardi and Dr Celia Lam (University of Nottingham Ningbo China).</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Provisional book title: Transmedia Storytelling in Asia and Pacific Region</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Abstract submission deadline: 14 December, 2018</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Selection results announced: 14 January, 2019</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Full chapters due: Not required until confirmation from the publisher (Palgrave)</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"> </span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Keywords: China, Asia and Pacific, transmedia storytelling, transmediality, media convergence, transmedia practice, transmedia fiction.</span></p>
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<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"><br>
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<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Introduction</span></b></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">In their recent book
</span><i style=""><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">Global Convergence Cultures. Transmedia Earth</span></i><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif"> Matthew Freeman and William Proctor (2018)
give an overview of European, American (North and South), and Asian Transmedia practices. Although they clearly state that their goal was “not to cover all transmedia–producing countries around the world” (p.8), it catches the eye that Asia and Pacific Region
is only represented by India, Russia, and Japan, and countries such as China and South Korea are absent. In another recent book edited by Matthew Freeman and Renira Rampazzo Gambarato,
</span><i style=""><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">The Routledge Companion to Transmedia Studies</span></i><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif"> (2018), aiming at being “the ultimate publication
for scholars and students </span><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">interested in comprehending all of the various aspects of transmediality” (p.1), China and several other countries from the Asia and Pacific region are
still underrepresented.</span></span></p>
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<p class="x_x_MsoNormal"><span style="font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif"><br>
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<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Aim</span></b></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">This volume aims at filling in this gap by understanding the current status of the transmedia phenomenon in countries from the Asia and Pacific Region.
</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoCommentText"><span style="font-size:11.0pt; font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif"><br>
</span></span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoCommentText"><span style="font-size:11.0pt; font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">The chapters of this volume will be looking at transmedia practice in games, fiction, and non-fiction.
The selection of the different case studies will be theoretically grounded on Jenkin’s definition of Transmedia Storytelling as
</span><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">“</span><span style="background:white none repeat scroll 0% 0%; font-size:11pt; font-family:Calibri,Helvetica,sans-serif">a process where integral elements of a fiction get dispersed
systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” and in which “each medium makes its own unique contribution to the unfolding of the story</span><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">”
(Jenkins, 2007). The analytical approach should consider the involvement of 1</span><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">) multiple media platforms, 2) content expansions, and 3) audience engagement (Gambarato &
</span></span><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif" lang="EN-US">Tárcia</span><span style="font-size:11.0pt; font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">, 2016). T</span><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">his
will allow us to identify characteristics and boundaries of this phenomenon and see what Countries from Asia and Pacific Region have to add to the most recent discussion that is looking at the interconnections between transmedia practice, transmedia audiences,
and transmedia theories. The aim of the volume is to explore how transmedia platforms, content, and audiences are constituted within the Asia and Pacific. While all chapters should address one or more of these areas, these are not restrictive and other areas
could be added and explored.</span></span></p>
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<p class="x_x_MsoCommentText"><span style="font-size:11.0pt; font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif"><br>
</span></span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Topics include, but are not limited to, Transmedia world developed around the following:</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoListParagraphCxSpFirst" style="text-indent:-18.0pt"><span style="font-family:Verdana" lang="EN-US"><span style=""><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">1)</span><span style="font:11pt Calibri,Helvetica,sans-serif">
</span></span></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"><br>
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<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Games:</span><span style="font-family:Calibri,Helvetica,sans-serif">
</span>
<ul style="margin-bottom:0px; margin-top:0px">
<span style="font-family:Calibri,Helvetica,sans-serif"></span>
<li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">RPG Games;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Mobile Games;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Platforms Games;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">MOBA Game;</span><span style="font-family:Tahoma,Geneva,sans-serif; font-size:11pt" lang="EN-US"></span><br>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><br>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-family:Tahoma,Geneva,sans-serif; font-size:11pt" lang="EN-US"></span></li></ul>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-family:Verdana" lang="EN-US"><span style=""><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font:11pt Tahoma,Geneva,sans-serif"></span></span></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Fiction:</span><span style="font-family:Calibri,Helvetica,sans-serif">
</span>
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<span style="font-family:Calibri,Helvetica,sans-serif"></span>
<li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Online Literature;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">TV Drama;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Social Media Fictions;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Animates;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Movies</span><span style="font-family:Tahoma,Geneva,sans-serif; font-size:11pt" lang="EN-US"></span><br>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><br>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-family:Tahoma,Geneva,sans-serif; font-size:11pt" lang="EN-US"></span></li></ul>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-family:Verdana" lang="EN-US"><span style=""><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font:11pt Tahoma,Geneva,sans-serif"></span></span></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Non-Fiction:</span><span style="font-family:Calibri,Helvetica,sans-serif">
</span>
<ul style="margin-bottom:0px; margin-top:0px">
<span style="font-family:Calibri,Helvetica,sans-serif"></span>
<li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Education;
</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Cultural Heritage and museum;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Documentaries;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Entertainment Park;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Music;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Branding;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Marketing;
</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Sport;</span></li><li><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Events;</span></li></ul>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"><br>
</span></b></p>
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<p class="x_x_MsoNormal"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Submission
</span></b></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">Researchers and practitioners are invited to submit on or before 14</span><sup><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">
</span></sup><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">December 2018 a 500 word abstract and 200 words outlining where and how the chapter fits within the aims of the book to Filippo Gilardi (</span></span><span lang="EN-US"><a href="mailto:Filippo.gilardi@nottingham.edu.cn" id="LPlnk999983" class="x_x_OWAAutoLink" title="Ctrl+Click or tap to follow the link" previewremoved="true"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt">Filippo.gilardi@nottingham.edu.cn</span></a></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">)
and Celia Lam (</span><span lang="EN-US"><a href="mailto:celia.lam@nottingham.edu.cn" id="LPlnk154740" class="x_x_OWAAutoLink" previewremoved="true"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt">celia.lam@nottingham.edu.cn</span></a></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">).</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
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</span></b></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Important Dates</span></b></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Verdana" lang="EN-US"><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">Submission deadline: 14</span><sup><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">
</span></sup><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">December 2018 </span></span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Notification: 14 January 2019</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><span style="font-size:11pt; font-family:Tahoma,Geneva,sans-serif"></span><span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"> </span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US"> </span><span style="font-size:11pt; font-family:Calibri,Helvetica,sans-serif">
</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">Please direct any inquiries you may have to Filippo Gilardi (</span><span lang="EN-US"><a href="mailto:Filippo.gilardi@nottingham.edu.cn" id="LPlnk126521" class="x_x_OWAAutoLink" previewremoved="true"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt">Filippo.gilardi@nottingham.edu.cn</span></a></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">)
and Celia Lam (</span><span lang="EN-US"><a href="mailto:celia.lam@nottingham.edu.cn" id="LPlnk625426" class="x_x_OWAAutoLink" previewremoved="true"><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt">celia.lam@nottingham.edu.cn</span></a></span><span style="font-family:Calibri,Helvetica,sans-serif; font-size:11pt" lang="EN-US">)</span></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span>
<p class="x_x_MsoNormal"><b style=""><span style="font-family:Calibri,Helvetica,sans-serif" lang="EN-US"> </span></b></p>
<span style="font-family:Calibri,Helvetica,sans-serif"></span></div>
<span style="font-family:Calibri,Helvetica,sans-serif"></span><br>
<p></p>
<p style="margin-top:0; margin-bottom:0"><br>
</p>
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Regards,<br>
Celia<br>
___________________________________________________________<br>
<font face="Helvetica, Sans-Serif" size="2">Celia Lam (PhD)<br>
<br>
Assistant Professor (Lecturer) Media and Cultural Studies<br>
School of International Communications</font><span class="x_x_sys_schoolHeader_bottomBig"><font face="Helvetica, Sans-Serif" size="2"><br>
Faculty of Humanities and Social Sciences<br>
</font></span><span class="x_x_sys_schoolHeader_bottomBig"><font face="Helvetica, Sans-Serif" size="2"><font color="000000">Room 3<font color="000000">37</font>,
<font color="000000">Trent (AB<font color="000000">)</font></font> Building<br>
</font></font></span><span class="x_x_sys_schoolHeader_bottomBig"></span><span class="x_x_sys_schoolHeader_bottomBig"><font face="Helvetica, Sans-Serif" size="2">The University of Nottingham, Ningbo China</font></span><span class="x_x_sys_schoolHeader_bottomBig"><font face="Helvetica, Sans-Serif" size="2"><br>
</font></span><span class="x_x_sys_schoolHeader_bottomBig"><font face="Helvetica, Sans-Serif" size="2"><font color="000000">199 Taikang East Road Ningbo, 315100</font></font></span><span class="x_x_sys_schoolHeader_bottomBig"><font face="Helvetica, Sans-Serif" size="2"><font color="000000"><br>
</font></font></span><br>
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celia.lam@nottingham.edu.cn<br>
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