[csaa-forum] THIS FRIDAY: Media at Sydney and Social Media Week Sydney, SWARM: Online Community Management Meets Cultural Intermediation, Friday 26 September

[Cesar Albarran Torres]

Media at Sydney  and Social Media Week Sydney<http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/> present

Alison Michalk, CEO and Founder Quiip Consulting
Vanessa Paech, Senior Manager, Community and Content (REA Group)
Dr Jonathon Hutchinson Department of Media and Communications, University of Sydney

SWARM: Online Community Management Meets Cultural Intermediation

As organisations embrace social media for strategic communications and media publishing, they are wrestling with ways of building and governing user communities.  This special Media @Sydney panel explores new approaches to online community management and the larger field of cultural intermediation, which seek to resolve tensions between the hierarchical regulatory models of organisational communications and the meritocratic modes favoured by many online communities.

When users align as a community of interest, as ThomasMalaby (2009) argues, they will often reject top down governance for heterarchical forms that give rise to meritocracy, where valued, well-recognised users play central governing roles.  Historically organisations have employed community managers to facilitate the harmonious integration of user participation with corporate bureaucracy. However, as online communities, platforms and communication paradigms sophisticate, the community manager’s role is only one part of a larger internet governance regime and network of cultural intermediaries.

The panel, which is a Social Media Week Sydney Community event, brings together the co-founders of SWARM<http://swarmconference.com.au/> one of the world’s first community management conferences [@SwarmConf ].

Alison Michalk, director of Australia’s Quiip Consulting joins Vanessa Paech (REA Group) to talk about their combined 22 years experience in this field — from early days of managing Thorntree (Lonely Planet) forums and Fairfax’s Essential Baby, to their current roles heading up two of the nation’s leading social media management agencies.

Michalk and Paech will be joined by Dr Jonathon Hutchinson, from the Dept Media and Communications, whose work investigates how cultural production online is facilitated by cultural intermediation.

Date: Friday 26th September, 2014
Time: 15:30-17.00
Location: S226 Seminar Room, Department of Media and Communications, University of Sydney, John Woolley Building (A20) level 2, entry off Manning Road.

Please register at: https://www.eventbrite.com.au/e/swarm-community-management-meets-cultural-intermediation-tickets-13112721503

Media at Sydney is presented by the Department of Media and Communications<http://sydney.edu.au/arts/media_communications/>

[cid:9A0C694D-D9AB-4BD2-86D1-A401E3AACF83]Sydney University is a venue sponsor of Social Media Week <http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/> Sydney<http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/><http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/>2014.


For more information contact
Dr Fiona Martin
T: 0290365098
E: fiona.martin at sydney.edu.au<mailto:fiona.martin at sydney.edu.au>
M: 0428391122

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