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<p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight:
normal">Media@Sydney
<span style="mso-spacerun:yes"> </span>and </b><a href="http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/"><b style="mso-bidi-font-weight:normal">Social Media Week Sydney</b></a><b style="mso-bidi-font-weight:normal">
present<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight:
normal"><o:p> </o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight:
normal">Alison Michalk, CEO and Founder Quiip Consulting<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight:
normal">Vanessa Paech, Senior Manager, Community and Content (REA Group)<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight:
normal">Dr Jonathon Hutchinson Department of Media and Communications, University of Sydney<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight:
normal"><o:p> </o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight:
normal">SWARM: Online Community Management Meets Cultural Intermediation<o:p></o:p></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">As organisations embrace social media for strategic communications and media publishing, they are wrestling with ways of building and governing user communities.<span style="mso-spacerun:yes">
</span>This special Media @Sydney panel explores new approaches to online community management and the larger field of cultural intermediation, which seek to resolve tensions between the hierarchical regulatory models of organisational communications and the
meritocratic modes favoured by many online communities.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">When users align as a community of interest, as ThomasMalaby (2009) argues, they will often reject top down governance for heterarchical forms that give rise to meritocracy, where valued, well-recognised users play central governing roles.<span style="mso-spacerun:yes">
</span>Historically organisations have employed community managers to facilitate the harmonious integration of user participation with corporate bureaucracy. However, as online communities, platforms and communication paradigms sophisticate, the community manager’s
role is only one part of a larger internet governance regime and network of cultural intermediaries.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The panel, which is a <u><span style="mso-field-code:
" HYPERLINK \0022http\:\/\/socialmediaweek\.org\/sydney\/events\/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos\/%20\0022 \\t \0022_blank\0022 "">Social Media Week</span>
Sydney </u>Community event, brings together the co-founders of <a href="http://swarmconference.com.au/"><span style="color:windowtext;text-decoration:none;text-underline:none">SWARM</span></a> one of the world’s first community management conferences [@SwarmConf
].<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Alison Michalk, director of Australia’s Quiip Consulting joins Vanessa Paech (REA Group) to talk about their combined 22 years experience in this field — from early days of managing Thorntree (Lonely Planet) forums and Fairfax’s Essential
Baby, to their current roles heading up two of the nation’s leading social media management agencies.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Michalk and Paech will be joined by Dr Jonathon Hutchinson, from the Dept Media and Communications, whose work investigates how cultural production online is facilitated by cultural intermediation.<span lang="EN-IN" style="font-size:10.0pt;font-family:Times;mso-fareast-font-family:"Times New Roman";
mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-IN"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Date: Friday 26th September, 2014 <o:p></o:p></p>
<p class="MsoNormal">Time: 15:30-17.00 <o:p></o:p></p>
<p class="MsoNormal">Location: S226 Seminar Room, Department of Media and Communications, University of Sydney, John Woolley Building (A20) level 2, entry off Manning Road.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Please register at: <a href="https://www.eventbrite.com.au/e/swarm-community-management-meets-cultural-intermediation-tickets-13112721503">
https://www.eventbrite.com.au/e/swarm-community-management-meets-cultural-intermediation-tickets-13112721503</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Media@Sydney is presented by the <a href="http://sydney.edu.au/arts/media_communications/">
Department of Media and Communications</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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University is a venue sponsor of <u><span style="mso-field-code:" HYPERLINK \0022http\:\/\/socialmediaweek\.org\/sydney\/events\/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos\/\0022 \\t \0022_blank\0022 ""><a href="http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/">Social
Media Week </a></span><span style="mso-field-code:" HYPERLINK \0022http\:\/\/socialmediaweek\.org\/sydney\/events\/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos\/\0022 \\t \0022_blank\0022 ""><a href="http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/">Sydney</a></span></u><a href="http://socialmediaweek.org/sydney/events/opening-keynote-call-it-disruption-call-it-revolution-call-it-chaos/"></a>2014.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">For more information contact <o:p></o:p></p>
<p class="MsoNormal">Dr Fiona Martin<o:p></o:p></p>
<p class="MsoNormal">T: 0290365098<o:p></o:p></p>
<p class="MsoNormal">E: <a href="mailto:fiona.martin@sydney.edu.au">fiona.martin@sydney.edu.au</a><o:p></o:p></p>
<p class="MsoNormal"><span class="Apple-tab-span" style="white-space:pre"></span>M: 0428391122<o:p></o:p></p>
<p class="MsoNormal"><span lang="EN-AU" style="mso-ansi-language:EN-AU"><o:p> </o:p></span></p>
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