[csaa-forum] Media at Sydney, SWARM: Community Management Meets Cultural Intermediation, Friday 26 September

Cesar Albarran Torres cesar.albarrantorres at sydney.edu.au
Mon Sep 15 10:10:58 CST 2014

Media at Sydney presents

 SWARM: Community Management Meets Cultural Intermediation

As organisations embrace social media for strategic communications and media publishing, they are wrestling with ways of building and governing user communities. This special Media at Sydney panel explores new approaches to online community management and the larger field of cultural intermediation, which seek to resolve tensions between the hierarchical regulatory models of organisational communications and the meritocratic modes favoured by many online communities.

When users align as a community of interest, as Thomas Malaby (2009) argues, they will often reject top down governance for heterarchicalforms that give rise to meritocracy, where valued, well-recognised users play central governing roles. Historically, organisations have employed community managers to facilitate the harmonious integration of user participation with corporate bureaucracy. However, as online communities, platforms and communication paradigms sophisticate, the community manager’s role is only one part of a larger internet governance regime and network ofcultural intermediaries.

The panel brings together the co-founders of SWARM<http://swarmconference.com.au/> one of the world’s first community management conferences. Alison Michalk, director of Australia’s Quiip Consulting, joins Vanessa Paech (REA Group) to talk about their combined 22 years experience in this field — from the early days of managing Thorntree (Lonely Planet) forums and Fairfax’s Essential Baby, to their current roles heading up two of the nation’s leading social media management agencies. Michalk and Paech will be joined by Dr Jonathon Hutchinson, from the Department of Media and Communications, whose work investigates how cultural production online is facilitated by cultural intermediation.

Date: Friday 26th September, 2014
Time: 15:30-17:00
Location: S226Seminar Room, Department of Media and Communications, University of Sydney, John Woolley Building (A20) level 2, entry off Manning Road.

Media at Sydney is presented by the
Department of Media and Communications, University of Sydney

For more information contact

Dr Fiona Martin
T: 0428391122 or 02 90365098
E: fiona.martin at sydney.edu.au<applewebdata://AEE404B4-A109-45EB-8440-908D722419DD/UrlBlockedError.aspx>
M: 0428 391 122

César Albarrán-Torres
T: 0290367043
E: cesar.albarrantorres at sydney.edu.au
M: 0425882758

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