[csaa-forum] Bruns 'Produsage and Beyond', Thurs 29/10, 2pm, UNSW

[g.goggin at unsw.edu.au]

Journalism & Media Research Centre seminar

Produsage and Beyond: Exploring the Pro-Am Interface
A/Prof Axel Bruns Creative Industries Faculty at QUT.
Thursday 29 October, 2pm-4pm

Seminar Room, Journalism & Media Research Centre
3-5 Eurimbla St (corner High St), Randwick

The concept of produsage (Bruns 2008) describes the user-led collaborative approach to content creation which is prevalent in open source, citizen journalism, and the Wikipedia, as well as many other social media spaces. While many produsage projects have emerged initially to challenge dominant players in industry, their successful establishment as viable and sustainable alternatives also opens the door for an exploration of manageable cooperative arrangements between industry and community. Many challenges remain for such Pro-Am (Leadbeater & Miller 2004) models, however - not least an often deep-seated sense of mutual distrust -and successful Pro-Am models may be most likely to succeed when sponsored by trusted third parties (public broadcasters, NGOs). This presentation explores pitfalls and possibilities in the Pro-Am space.

Axel Bruns is a Chief Investigator in the ARC Centre of Excellence for Creative Industries and Innovation (CCi) and an Associate Professor in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is the author of Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (2008) and Gatewatching: Collaborative Online News Production (2005), and the editor of Uses of Blogs with Joanne Jacobs (2006; all released by Peter Lang, New York).

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Gerard Goggin
Professor of Digital Communication
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Journalism and Media Research Centre
University of New South Wales
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