[csaa-forum] Call for Papers - PRism Journal

[Tilley, Elspeth]

Dear colleagues,

Mark Balnaves (ECU), James Mahoney (University of Canberra) and James Grunig (University of Maryland) are editors of this year's special edition of the PRism on-line PR journal (http://praxis.massey.ac.nz/prism.html). The issue theme is:
GLOBAL PUBLIC RELATIONS: trends and issues
Globalization at the minimum involves networks - of media, goods, people - that cross national boundaries and can vary in their extent, intensity, tempo and influence. There can be no doubt that there is now global public relations with programs, campaigns and activities that cross national boundaries in ways that draw in not only traditional mass media but social media.  Public relations it would appear is at a cross roads.   In an environment where there are many cultures and indeed many moral points of view, public relations itself can either become further entrenched perceptually as perception management (propaganda and persuasion)  or proactive as a means of reducing conflict (the public relations in public relations).  James Grunig argued that when practiced ethically and responsibly, public relations provide a vital communication activity for the world, not only for organizations and nations.  Indeed, he went further and said that public relations could help to develop an understanding among groups "and eventually reduce conflict." Jacquie L'Etang in her insights into propaganda said that revealing and communicating underpinning values explicitly together with agendas "might therefore be an important part of distinguishing public relations and propaganda". On the other hand, some scholars (e.g., Moloney, Fawkes) have explored notions of public relations as 'soft propaganda' and of the 'ethics of propaganda'; some suggest public relations damages democracy by promoting the values of interest groups over those of society.
In this special edition of PRism the editors are calling for papers that are explicitly about global public relations, theoretical or case study, that touch on how differences in public relations practice are happening, globally. The core themes are:
*                     Strategic communication in global public relations (eg Country and cultural practices in public relations)
*                     Social media and global public relations (eg Implications of Obamamania)
*                     Global campaigns and corporate social responsibility (eg Theorising the global in global public relations)
Papers are welcome from all disciplinary areas. An initial 500 word abstract should be sent to Mark Balnaves m.balnaves at ecu.edu.au<mailto:m.balnaves at ecu.edu.au> by Friday 17 April 2009. Full papers will be due by Friday 10 July 2009 and will be peer reviewed.  Academic papers should be 5,000 words and practitioner papers between 2,500-3,000 words maximum. Style should follow house guidelines:
http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Prism_House_Style.pdf

All enquiries should be directed to Mark Balnaves.




Mark Balnaves
School of Communications &
 Arts
Edith Cowan University
Bradford Street, Mount Lawley
PERTH WESTERN AUSTRALIA 6050

Phone: 61 8 9370 6867

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