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<div class=Section1>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Dear
colleagues,<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mark
Balnaves (ECU), James Mahoney (University of Canberra) and James Grunig
(University of Maryland) are editors of this year’s special edition of the
PRism on-line PR journal (<a href="http://praxis.massey.ac.nz/prism.html">http://praxis.massey.ac.nz/prism.html</a>).
The issue theme is:<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>GLOBAL
PUBLIC RELATIONS: trends and issues<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Globalization
at the minimum involves networks – of media, goods, people – that cross
national boundaries and can vary in their extent, intensity, tempo and
influence. There can be no doubt that there is now global public relations with
programs, campaigns and activities that cross national boundaries in ways that
draw in not only traditional mass media but social media. Public
relations it would appear is at a cross roads. In an environment
where there are many cultures and indeed many moral points of view, public
relations itself can either become further entrenched perceptually as
perception management (propaganda and persuasion) or proactive as a means
of reducing conflict (the public relations in public relations). James
Grunig argued that when practiced ethically and responsibly, public relations
provide a vital communication activity for the world, not only for
organizations and nations. Indeed, he went further and said that public
relations could help to develop an understanding among groups “and eventually
reduce conflict.” Jacquie L’Etang in her insights into propaganda said that
revealing and communicating underpinning values explicitly together with
agendas “might therefore be an important part of distinguishing public
relations and propaganda”. </span><span lang=EN-AU style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>On the other hand, some scholars (e.g.,
Moloney, Fawkes) have explored notions of public relations as ‘soft propaganda’
and of the ‘ethics of propaganda’; some suggest public relations damages
democracy by promoting the values of interest groups over those of society.<span
style='color:black'><o:p></o:p></span></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>In
this special edition of PRism the</span><span lang=EN-AU style='font-size:10.0pt;
font-family:"Arial","sans-serif"'> editors<span style='color:red'> </span><span
style='color:black'>are calling for papers that are explicitly about global
public relations, theoretical or case study, that touch on how differences in
public relations practice are happening, globally. The core themes are:<o:p></o:p></span></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo2'><![if !supportLists]><span
lang=EN-AU style='font-size:10.0pt;font-family:Symbol;color:black'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-AU style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'>Strategic communication in global
public relations (eg Country and cultural practices in public relations)<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo2'><![if !supportLists]><span
lang=EN-AU style='font-size:10.0pt;font-family:Symbol;color:black'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-AU style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'>Social media and global public
relations (eg Implications of Obamamania)<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:0cm;text-indent:0cm;mso-list:l0 level1 lfo2'><![if !supportLists]><span
lang=EN-AU style='font-size:10.0pt;font-family:Symbol;color:black'><span
style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span lang=EN-AU style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'>Global campaigns and corporate
social responsibility (eg Theorising the global in global public relations)<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Papers are
welcome from all disciplinary areas. An initial 500 word abstract should be
sent to Mark Balnaves <a href="mailto:m.balnaves@ecu.edu.au">m.balnaves@ecu.edu.au</a>
by Friday 17 April 2009. Full papers will be due by Friday 10 July 2009 and
will be peer reviewed. Academic papers should be 5,000 words and
practitioner papers between 2,500-3,000 words maximum. Style should follow
house guidelines:<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><a
href="http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Prism_House_Style.pdf">http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Prism_House_Style.pdf</a></span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>All
enquiries should be directed to Mark Balnaves.<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mark
Balnaves<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>School
of Communications &<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Arts<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Edith
Cowan University<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Bradford
Street, Mount Lawley<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>PERTH
WESTERN AUSTRALIA 6050<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Phone:
61 8 9370 6867<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<div>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Times New Roman","serif"'>This
e-mail is confidential. If you are not the intended recipient you must not
disclose or use the information contained within. If you have received it in
error please return it to the sender via reply e-mail and delete any record of
it from your system. The information contained within is not the opinion of
Edith Cowan University in general and the University accepts no liability for
the accuracy of the information provided.</span><span lang=EN-AU
style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p></o:p></span></p>
</div>
<div>
<p class=MsoNormal><span lang=EN-AU style='font-size:12.0pt;font-family:"Times New Roman","serif"'> <o:p></o:p></span></p>
</div>
<div>
<p class=MsoNormal><span lang=EN-AU style='font-size:10.0pt;font-family:"Times New Roman","serif"'>CRICOS
IPC 00279B</span><span lang=EN-AU style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p></o:p></span></p>
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