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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Lato",sans-serif;color:black">Dear colleagues,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Lato",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Lato",sans-serif;color:black">Apologies for cross posting<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin-top:0cm;background:white"><span style="font-family:"Lato",sans-serif;color:#3A3B3F">Myself and co-authors, Ariadna Matamoros Fernandez and Emma Baulch, would like to let you know about our new book, out now with Polity Digital Media and Society
Series. <o:p></o:p></span></p>
<p style="margin-top:0cm;background:white"><span style="font-family:"Lato",sans-serif">The book</span>
<span style="font-family:"Lato",sans-serif;color:#3A3B3F">traces the story of WhatsApp’s technical, social and commercial development. It charts the rise of WhatsApp through the 2010s, as chat apps became a primary mode of communication for many people across
the world. In this context WhatsApp quickly outpaced rival messaging apps and developed into a default communication app for users around the world, particularly in the Global South. But after Meta’s purchase of WhatsApp in 2014, we argue that WhatsApp took
another step in its evolution, transforming from a simple, ‘gimmickless’ app into a global communication platform, with its business and broadcasting functions elevating WhatsApp above its former chat app status. We argue that understanding this development
can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’.
<o:p></o:p></span></p>
<p style="margin-top:0cm;background:white"><span style="font-family:"Lato",sans-serif;color:#3A3B3F">The book’s chapters chart this evolution across multiple dimensions, exploring how WhatsApp’s unique characteristics mediate new kinds of social and commercial
transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe.<o:p></o:p></span></p>
<p style="margin-top:0cm;background:white"><span style="font-family:"Lato",sans-serif;color:#3A3B3F">Please see the table of contents: <o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;line-height:15.0pt;background:white"><span style="font-size:13.0pt;font-family:"Roboto-Condensed",serif;color:#64686E">Introduction<o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;line-height:15.0pt;background:white"><span style="font-size:13.0pt;font-family:"Roboto-Condensed",serif;color:#64686E">Chapter One: Why WhatsApp Matters<o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;line-height:15.0pt;background:white"><span style="font-size:13.0pt;font-family:"Roboto-Condensed",serif;color:#64686E">Chapter Two: Platform Biography<o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;line-height:15.0pt;background:white"><span style="font-size:13.0pt;font-family:"Roboto-Condensed",serif;color:#64686E">Chapter Three: Everyday Uses of WhatsApp<o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;line-height:15.0pt;background:white"><span style="font-size:13.0pt;font-family:"Roboto-Condensed",serif;color:#64686E">Chapter Four: WhatsApp Publics: Activism, News, Disorder<o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;line-height:15.0pt;background:white"><span style="font-size:13.0pt;font-family:"Roboto-Condensed",serif;color:#64686E">Chapter Five: WhatsApp Business Model<o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;line-height:15.0pt;background:white"><span style="font-size:13.0pt;font-family:"Roboto-Condensed",serif;color:#64686E">Chapter Six: WhatsApp Futures<o:p></o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;background:white"><span style="font-family:"Lato",sans-serif;color:#3A3B3F"><o:p> </o:p></span></p>
<p style="margin:0cm;margin-bottom:.0001pt;background:white"><span style="font-family:"Lato",sans-serif;color:#3A3B3F">To find more information or to purchase go to this link - </span><span style="font-family:"Lato",sans-serif"><a href="https://www.politybooks.com/bookdetail?book_slug=whatsapp-from-a-one-to-one-messaging-app-to-a-global-communication-platform--9781509550524">https://www.politybooks.com/bookdetail?book_slug=whatsapp-from-a-one-to-one-messaging-app-to-a-global-communication-platform--9781509550524</a><span style="color:#3A3B3F"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Lato",sans-serif;color:#3A3B3F">- I encourage you to recommend it to your universities and institutions. As the book has been written to be accessible to undergraduate students, we also recommend
that key chapters be used in your course readings lists.</span><span style="font-size:12.0pt;font-family:"Lato",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Lato",sans-serif">Warm wishes from us,<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="mso-fareast-language:EN-AU">Amelia Johns<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU">Associate Professor, Digital and Social Media<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU">Academic Liaison Officer, School of Communication<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU">Pronouns: She/Her<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="mso-fareast-language:EN-AU">Faculty of Arts and Social Sciences </span></b><span style="mso-fareast-language:EN-AU"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU">University of Technology Sydney<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU">T: +61 2 9514 2294<br>
PO Box 123. Broadway NSW 2007 Australia<o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:17.15pt;vertical-align:baseline"><i><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black;mso-fareast-language:EN-AU">UTS acknowledges the Gadigal People of the Eora Nation and the Boorooberongal People
of the Dharug Nation upon whose ancestral lands our campuses now stand. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.<o:p></o:p></span></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
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