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<p class="MsoNormal"><span style="font-size:11.0pt">Dear Colleagues,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">With apologies for cross posting, and on behalf of my collaborator, Dr Chunmeizi Su, please see below the call for papers for our panel at the 2024 International Communication Association conference (<a href="https://www.icahdq.org/mpage/ICA24">https://www.icahdq.org/mpage/ICA24</a>). <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Please send your 150-word abstract followed by a very brief (< 100 word) description of you and/or your team’s background and qualifications regarding generative AI and creativity to
<a href="mailto:jonathon.hutchinson@sydney.edu.au">jonathon.hutchinson@sydney.edu.au</a> and
<a href="mailto:chunmeizi.su@sydney.edu.au">chunmeizi.su@sydney.edu.au</a> with the subject line: ICA Panel - Generative AI and Creativity. Please forward before 26 October.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">We will notify you with the outcome of your abstract by November 27.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt">Cultural Production and Generative Artificial Intelligence - A matchpoint for creativity?</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Generative AI has recently received strong attention especially as ChatGPT and Stable Diffusion models are increasingly integrated into different digital services, such as Microsoft’s Bing, Google’s search
functionality and many more. Beyond the obvious responses surrounding the ethical boundaries, or its encroachment against creativity and copyright, there are, we argue, more significant areas that require scholarly inquiry. In many ways, this is a return to
the late 2000’s debates that surround the role of digital media technologies in supporting innovation, while also protecting the rights of creators within their industries. Yet, these emerging discussions move beyond supporting innovation and towards the potential
impact on the industries that stand to flourish or perish as generative AI models become more intelligent and user-friendly. How then, can generative AI (even from the audience perspective) be integrated into the creative process in ethical and innovative
ways? <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Journalists, tech-futurists, policymakers and scholars all question the risks of generative AI. But in the same moment, there are also examples of artists encouraging uses of generative AI for co-creation
with fans/users. This suggests a broader approach towards generative AI beyond technological determinism and one that genuinely seeks to integrate the benefits of this emerging media technology for an improved and informed society. In addition to discussing
the ethical use of AI, it is equally important to discuss industry practices in concert with how it has been used, and how creators or users make sense of their experiences with this technology.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Based on these provocations, this panel aims to extend our knowledge of generative AI within the creative space. Beyond the scope of ethics, we incorporate the creative use of generative AI alongside its moral
and legal implications. It emphasises the parameters of artificially generated cultural production under this context to highlight how we can incorporate generative AI without prohibiting the creativity of humanity, and how that might generate flourishing
ways to spark additional creativity.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Following this line of discussion, potential topics of this panel could include, but not limited to:<br>
<br>
<br>
<o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">AI models - from design to implementation in creative practice<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Structuring the Generative AI baseline within creativity<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Labour model implications for creatives implementing generative AI<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Comparative frameworks to examine the use of generative AI in creative industries <o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Global perspectives to explore context, risks, and opportunities of generative AI<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Emerging monetization models for generative AI creativity <o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Policy recommendations for those communities and industries surrounding generative AI and cultural production<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Moral and ethical implications for generative AI in creativity<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Mapping the immediate opportunities and risks presented by using generative AI in cultural production<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Disruption of industry: how generative AI is becoming a disruptor of the creative industries, and how to cope with it<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:11.0pt">Matchpoint for creativity - can creativity solve societal problems in the absence of formal policy frameworks<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:8.0pt;font-family:"Arial",sans-serif;color:#4D4D4D;mso-ligatures:none;mso-fareast-language:EN-GB">DR JONATHON HUTCHINSON</span></b><span style="font-size:8.0pt;font-family:"Arial",sans-serif;color:#4D4D4D;mso-ligatures:none;mso-fareast-language:EN-GB"> </span><span style="color:black;mso-ligatures:none;mso-fareast-language:EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Arial",sans-serif;color:#4D4D4D;mso-ligatures:none;mso-fareast-language:EN-GB">Chair of Discipline, Media and Communication<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Arial",sans-serif;color:#4D4D4D;mso-ligatures:none;mso-fareast-language:EN-GB">President of Australian and New Zealand Communication Association (ANZCA)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Arial",sans-serif;color:#4D4D4D;mso-ligatures:none;mso-fareast-language:EN-GB">Editor-in-Chief, Policy & Internet Journal [<a href="https://onlinelibrary.wiley.com/journal/19442866"><span style="color:#0563C1">https://onlinelibrary.wiley.com/journal/19442866</span></a>]<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none;mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:8.0pt;font-family:"Arial",sans-serif;color:#4D4D4D;mso-ligatures:none;mso-fareast-language:EN-GB">THE UNIVERSITY OF SYDNEY</span></b><span style="font-size:8.0pt;font-family:"Arial",sans-serif;color:#4D4D4D;mso-ligatures:none;mso-fareast-language:EN-GB"><br>
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