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<p class="MsoNormal">Dear All,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">You’re invited to attend the official launch of <i>The Creativity Hoax: Precarious Work and the Gig Economy</i>, a newly published book co-authored by Associate Professor George Morgan, researcher from the School of Humanities and Communication
Arts and the Institute for Culture and Society, and Doctor Pariece Nelligan, Adjunct Fellow at the Institute for Culture and Society, Western Sydney University.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b>Details:<o:p></o:p></b></p>
<p class="MsoNormal"><b>When:</b> 31 October 2018, 6pm-7:30pm<o:p></o:p></p>
<p class="MsoNormal"><b>Where:</b> The Gasoline Pony, 115 Marrickville Road, Marrickville NSW 2204<o:p></o:p></p>
<p class="MsoNormal"><b>RSVP:</b> The event is free to attend, but please register by 24 October through the following link for catering purposes:
<a href="http://bit.ly/TheCreativityHoaxBookLaunch">http://bit.ly/TheCreativityHoaxBookLaunch</a>
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">'The Creativity Hoax' argues that creativity, the leitmotif of new capitalism, has become a key neo-liberal idiom for reorganizing work and working life in ways that erode communal bonds, loyalties and values and blur the boundaries between
work and play, public and private. However, the creative economy remains a largely unrealized project, a fantasy of regeneration. Despite the inflated rhetoric of vocational fulfilment, much work performed in the West remains low-skilled and low-paid. Very
few make a living exclusively from creative labour whether as employees, freelancers, or entrepreneurs. For the most part it is transnational cultural corporations that reap the patentable or copyrightable bounty, belying the egalitarian myths of the new economy.
[NP] The challenge for capital has been to habituate the precariat to the condition of abeyance. In order to tolerate un/underemployment or jobs where skills and talents are underutilized (retail, hospitality or on the edges of creative industries), young
workers need to be persuaded that vocational fulfilment and financial security are attainable. 'The Creativity Hoax' draws on extensive interview and observation research with creative aspirants - from technical, production and performance fields - who wrestle
with the prospect and reality of poverty and unfulfilled ambition.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Join us at <b>6pm on Wednesday 31 October at The Gasoline Pony, Marrickville</b>, where Professor Susan Luckman, head of the Creative Industries School at the University of South Australia, will launch the new book.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">We hope to see you there!<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Kind regards,<o:p></o:p></p>
<p class="MsoNormal">Elise <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="text-autospace:none"><span style="mso-fareast-language:EN-AU">Elise Blight | Administrative Assistant - Business Development
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="mso-fareast-language:EN-AU">Institute for Culture and Society
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="mso-fareast-language:EN-AU">P: 9685 9602
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="mso-fareast-language:EN-AU"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="mso-fareast-language:EN-AU">westernsydney.edu.au<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-family:"Georgia",serif;color:#9D2235;mso-fareast-language:EN-AU"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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