<div dir="ltr"><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial;font-family:tahoma,sans-serif">Hello everyone,</div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial;font-family:tahoma,sans-serif"><br></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif">My new book,<span> </span><i>Internet Celebrity: Understanding Fame Online</i>, is now out in paperback and ebook. Yay! </font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><b>Description</b><br>The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career. This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons. <br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><span style="font-size:small;background-color:rgb(255,255,255);text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline">The book is pitched to a non-specialist audience and would be great for undergraduate classes on celebrity studies, internet culture, digital media, and visual studies. </span>If you are an instructor looking to purchase copies of the book for your class, bulk discounts are available at 50 and 100 copies. Please write to Sarah Broadley for enquiries at sbroadley[at]emeraldgroup[dot]<wbr>com. <br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><b>Preview</b><br>Preview ten free pages here: <a href="https://www.book2look.com/book/1e8q1hEFdy" target="_blank" style="color:rgb(17,85,204)">https://www.book2look.<wbr>com/book/1e8q1hEFdy</a></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><b>Purchase</b><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif">Order direct from the Emerald site with the code "LIKE" for 30% off: <a href="http://books.emeraldinsight.com/page/detail/Internet-Celebrity/?k=9781787560796&loc=us" target="_blank" style="color:rgb(17,85,204)">http://books.<wbr>emeraldinsight.com/page/<wbr>detail/Internet-Celebrity/?k=<wbr>9781787560796&loc=us</a></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><b>Further information</b></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif">For more information on other purchasing options, detailed contents, book tour dates (I welcome more invitations), and sightings of the book In The Wild (send me your pix!), please visit: <a href="https://wishcrys.com/internet-celebrity-emerald/" target="_blank" style="color:rgb(17,85,204)">https://wishcrys.com/<wbr>internet-celebrity-emerald/</a> <br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><b>Endorsements</b> </font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif">“A succulent collection of up to date and incisive contributions to the field of global micro-celebrity. It offers an impressive array of new ideas and arguments to help us to understand and research one of the characteristic developments of our time.” –Chris Rojek, Professor of Sociology, City, University of London </font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif">“Crystal Abidin has produced a most useful book. It brings our understanding of internet celebrity right up to date, and does so with an exemplary attention to its proliferating diversity of form, content, structure and location.” –Graeme Turner, University of Queensland </font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif"><br></font></div><div class="gmail_default" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><font face="tahoma, sans-serif">“Teachers: want your celebrity lectures to reflect developments on YouTube, Instagram and Twitch? This is your book. Students: want a way to link theories of branding, taste, and authenticity to stories about viral memes, extreme eating channels, and “buying likes”? This is your book. All Readers: Want a globally-focused primer on an emergent entertainment phenomenon that is as (at times) as baffling as it is (at times) lucrative? This is definitely your book.” –Dr. Theresa M. Senft, Macquarie University, NSW, Australia</font></div><div style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><br></div><span style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline">--<span> </span></span><br style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><div class="gmail-m_5664528128710822065gmail_signature" style="font-size:12.8px;text-decoration-style:initial;text-decoration-color:initial"><div dir="ltr"><div class="gmail-m_5664528128710822065gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><font color="#000000" face="tahoma, sans-serif" size="2"><div style="display:inline"></div>Dr Crystal Abidin, PhD</font></div><div dir="ltr"><font color="#000000" face="tahoma, sans-serif" size="2"><a href="http://wishcrys.com/" target="_blank" style="color:rgb(17,85,204)">wishcrys.com</a></font></div><div dir="ltr"><font color="#000000" face="tahoma, sans-serif" size="2"><br></font></div><div dir="ltr"><font color="#000000" face="tahoma, sans-serif" size="2">Lecturer, SCCA, Deakin University</font></div><div dir="ltr"><font color="#000000" face="tahoma, sans-serif" size="2">Postdoctoral Fellow, MMTC, Jönköping University<br>Researcher, Handelsrådet</font></div><div dir="ltr"><font color="#000000" face="tahoma, sans-serif" size="2">Adjunct Research Fellow, CCAT, Curtin University</font></div><div><font color="#000000" face="tahoma, sans-serif" size="2"><br></font></div><div><font color="#000000" face="tahoma, sans-serif" size="2">Forbes 30 Under 30 Asia, 2018</font></div><div><font color="#000000" face="tahoma, sans-serif" size="2">Pacific Standard Magazine 30 Top Thinkers Under 30, 2016</font></div><div><font color="#000000" face="tahoma, sans-serif" size="2"><br></font></div><div><font face="tahoma, sans-serif" size="2"><font color="#000000">New book:</font> <i><a href="http://books.emeraldinsight.com/page/detail/Internet-Celebrity/?k=9781787560796" target="_blank" style="color:rgb(17,85,204)">Internet Celebrity: Understanding Fame Online</a></i></font></div><div><font face="tahoma, sans-serif" size="2">New writing: <i><a href="https://www.tandfonline.com/doi/abs/10.1080/1369118X.2018.1437204?scroll=top&needAccess=true&journalCode=rics20" target="_blank" style="color:rgb(17,85,204)">My life is a mess</a> </i>| <i><a href="http://reallifemag.com/layers-of-identity/" target="_blank" style="color:rgb(17,85,204)">Layers of Identity</a> </i>| <i><a href="https://anthrodendum.org/2018/01/19/private-messages-from-the-field-confessions-on-digital-ethnography-and-its-discomforts/" target="_blank" style="color:rgb(17,85,204)">Private Messages from the Field</a></i></font></div><div><font face="tahoma, sans-serif" size="2"><br></font></div><div><div class="gmail_default" style="font-family:tahoma,sans-serif;display:inline">– </div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
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