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<p class="MsoNormal"><b>Public Lecture: The Mainstreaming of Fandom? From Subcultures to Ordinary Fans with Professor Matt Hills</b><o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><b>Date and Time: </b>Mon. 27 November 2017<b>, </b>6:00 pm – 8:00 pm<o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><b>Location: </b>ACMI X, Level 4/2 Kavanagh St, Southbank VIC 3006, Melbourne, Vic 3006<o:p></o:p></p>
<p class="MsoNormal"><a href="https://www.eventbrite.com.au/e/public-lecture-the-mainstreaming-of-fandom-from-subcultures-to-ordinary-fans-with-professor-matt-tickets-39108885730#map-target">View Map</a><o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><b>To Register:</b> <a href="https://www.eventbrite.com.au/e/public-lecture-the-mainstreaming-of-fandom-from-subcultures-to-ordinary-fans-with-professor-matt-tickets-39108885730">
https://www.eventbrite.com.au/e/public-lecture-the-mainstreaming-of-fandom-from-subcultures-to-ordinary-fans-with-professor-matt-tickets-39108885730</a><o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><b><i>Organized by the</i></b><i> <b>Melbourne Screen Studies Group in partnership with ACMI X</b></i><o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><b>Abstract</b><o:p></o:p></p>
<p class="MsoNormal">Fandom and geek culture have become big business, underpinning mainstream media content in the era of Web 2.0. It might seem as if we are all fans now. But what have such developments meant for fan subcultures and distinctive fan practices?
Has fandom really ceased to be stereotyped as 'excessive' or strange? This talk will consider the power of contemporary fandom, and how different kinds of fan activity might best be theorised. It will address the pitfalls of fan 'entitlement', and the industrial
dangers of 'fan service' when showrunners and directors alike tend to proclaim their fan identities.<o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><b>Bio</b><o:p></o:p></p>
<p class="MsoNormal">Matt Hills is Professor of Media & Film at the University of Huddersfield, UK, and co-director of the Centre for Participatory Culture based there. He is the author of 6 monographs, from Fan Cultures to Doctor Who: The Unfolding Event,
and has published widely on fandom and cult/science fiction media.<o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><img border="0" width="264" height="264" id="Picture_x0020_2" src="cid:image001.png@01D34A9D.8C5A85E0"><o:p></o:p></p>
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