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<div id="Signature"><br>
The Centre for Media and Celebrity Studies is proud to announce the 2017 Perth Conference, with Keynote by
<b>Associate Professor Sean Redmond</b> and roundtable discussion on <b>Heath Ledger</b>.<br>
<br>
Call for papers <b>closing soon</b>!<br>
<br>
Deadline for Abstract submission:<span style="color:rgb(255,0,0)"> </span><b><span style="color:rgb(255,0,0)">July 28 2017</span></b><br>
Please see below for further information<br>
<br>
<div><b><u>CALL FOR PAPERS</u><u></u><u></u></b><br>
<b><i><br>
Bridging Gaps: National Identity in Persona, Branding, and Activism</i></b><br>
University of Western Australia, Perth, Western Australia <br>
<u>December 8-10, 2017</u><br>
<br>
With the rise of Web 2.0, people brand themselves through social media as a singular person. The online visibility of their brand often takes precedence over social contributions. Their
<b>online presentation</b>, however, is a reflection of how they want to be perceived in a collective setting. How does this kind of branding differ to a local business service or an international celebrity who also brands themselves online? What impact
is <b>persona branding</b> having on society and the way people view themselves?
<br>
<br>
A focus on the<b> persona of activists </b>shows the particular impact of branding in society. An activist’s voice, like that of a political leader, is often heard if they have a strong brand. Yet, the perception is often specific to their national contexts.
How are socialist actions in North Korea viewed in the Western world? How does having a female political leader change the perception of a country? How are immigrants seen around the world? What role does media play in creating these
<b>constructed views in national and transnational contexts</b>?<br>
<br>
We encourage scholars and industry practitioners to question, explore, and problematize the notion of national identity in persona, branding, and activism. We ask:
<b>how is a country reflected through its celebrities, popular history, stereotypes and myths</b>? Often one individual can have global fame, which can result in branding a nation or city and develop a country’s cause as well. Their persona becomes the basis
of how a place is perceived internationally. For example, American born icon Elvis Presley is used to represent Las Vegas and Memphis, while George Clooney has attached himself to Darfur through his activism. Similarly, Steve Irwin became a symbol of Australian
culture through his philanthropy and his fame as “The Crocodile Hunter.” A decade since his death people still create the association between him and the nation’s identity, while overlooking how race, gender and class affect one’s overall brand identity.<b>
Myths surrounding national identity</b> are also evident in beauty pageants and the Olympics. How do these stereotypes affect our understanding of culture?
<br>
<br>
The Centre for Media and Celebrity Studies (CMCS) <i>Bridging Gaps</i> conference, in association with sponsors Centre for Ecological, Social, and Informatics Cognitive Research (ESI.CORE) and WaterHill Publishing, invites papers and films that explore the
relationship among four key themes – persona, branding, activism, and national identity. We invite academics, filmmakers, journalists, publicists, designers, advertisers, marketing specialists, charity organizers, and guests to explore and connect themes
from a range of interdisciplinary fields and generate a valuable discussion and practice that will inspire change.
<br>
<br>
Attendees may present papers, take part in a workshop or create a roundtable discussion on the themes of persona, branding, activism and national identity.
<b><strong>We recommend roundtables on Heath Ledger but open to discussions on other stars in national contexts of Australia and abroad</strong>.</b><br>
<br>
Extended versions of <b>selected papers will be published in an edited book</b> by WaterHill Publishing, while others will be invited for the opportunity to publish work in the CrossBridge Journal.
<br>
<br>
We also invite people to send in <b>videos for the <i>Celebrity Chat</i> Award</b>. The idea for
<i>Celebrity Chat </i> was born in Melbourne and the first recording took place in Perth. We are proud to be bringing it back home. The best video/documentary will be selected based on its ability to draw attention to a significant matter, be relevant to
the conference theme and/or inspire change. <br>
<br>
<b><u>Registration includes:</u></b> Your printed conference package, catered lunch, coffee / tea breaks, evening drinks, professional development workshop, access to evening receptions, eligibility to publish in edited book, and consideration for the $100
best paper and screen awards.<br>
<b><u></u> <u><br>
Submission guidelines:</u></b> <br>
<ul style="margin-bottom:0px; margin-top:0px">
<li>250-word abstract or workshop / roundtable proposal</li></ul>
<ul style="margin-bottom:0px; margin-top:0px">
<li>Include a title, your name, e-mail address, and affiliation if applicable</li><li>Submit to conference Chairs Dr Jackie Raphael and Dr Celia Lam at email address:
<a href="mailto:celeb.studies@gmail.com">celeb.studies@gmail.com</a></li><li>Deadline for abstract submission: <b>July 28, 2017</b></li><li>Notification of acceptance:<b> <strong>August 25, 2017</strong></b></li><li>Full text due: <b>November 1, 2017</b></li><li>Pre-Conference reception: <b>December 8, 2017 </b></li><li>Conference presentations: <b>December 9-10, 2017</b></li><li>Publication of edited book: <b>2018</b></li></ul>
<b><u></u> <u><br>
Celebrity Chat Video Submissions:</u></b><br>
<ul>
<li>Video length should be <b>10-20 minutes</b></li><li>Include a title, your name, e-mail address, and affiliation if applicable</li><li>Submit to conference Chairs Dr Jackie Raphael and Dr Celia Lam at email address:
<a href="mailto:celeb.studies@gmail.com">celeb.studies@gmail.com</a></li><li>Deadline for submission: <b>August 1, 2017</b></li><li>Notification of acceptance: <b>September 15, 2017</b></li><li>Conference screening: <b>December 9-10, 2017</b></li></ul>
<i>Topics include but are not limited to:</i> <br>
<ul style="margin-bottom:0px; margin-top:0px">
<li>National Identity and Persona</li></ul>
<ul style="margin-bottom:0px; margin-top:0px">
<li>Activism and Philanthropy </li><li>Fandom and Audiences </li><li>Endorsements and Advertising</li><li>Branding and Graphic Design</li><li>Tourism and Promotion </li><li>Politics and Leadership </li><li>Persona and Online Presence</li><li>Mass Media and Social Media</li><li>Public Relations and Publicity </li><li>Journalism and Newsworthy Topics</li><li>Fame and Fortune</li><li>Gender and Power </li><li>Icons and Status</li><li>Beauty Ideals, Pageants and Culture</li><li>Models as Role Models</li><li>Olympics and Representing Nations</li><li>Sporting Identities</li><li>Literature and Photography</li><li>Film and Television</li><li>Laws and Policies </li><li>Theory and Methods</li><li>Research Agenda and Business Models</li><li>Ethics and Morality</li><li>Cognition and Memory</li><li>Social Innovation and Change</li><li>Education and Advocacy</li><li>Community Building and Community Partnerships</li></ul>
<br>
<b>Conference Chairs: </b>Dr Jackie Raphael and Dr Celia Lam<br>
<div><strong>Conference Committee</strong>: Dr Kirsty Fairclough, Dr Bertha Chin and Bethan Jones</div>
<b>Conference URL:</b> <a id="LPlnk585388" href="http://cmc-centre.com/conferences/2017perth/" class="OWAAutoLink" previewremoved="true">
http://cmc-centre.com/conferences/2017perth/</a><br>
</div>
<br>
<div name="divtagdefaultwrapper" style="font-family:Calibri,Arial,Helvetica,sans-serif; font-size:; margin:0">
Regards,<br>
Celia<br>
___________________________________________________________<br>
<font size="2" face="Helvetica, Sans-Serif">Celia Lam (PhD)<br>
<br>
Assistant Professor (Lecturer) Media and Cultural Studies<br>
School of International Communications</font><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><br>
Faculty of Humanities and Social Sciences<br>
</font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000">Room 327,
<font color="000000">Trent (AB<font color="000000">)</font></font> Building<br>
</font></font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000"></font></font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif">The University of Nottingham,
Ningbo China</font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><br>
</font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000">199 Taikang East Road Ningbo, 315100</font></font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000"><br>
</font></font></span><br>
<span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000">e:
celia.lam@nottingham.edu.cn<br>
t:</font></font></font></font></font></font></font></font></font></span></font></font></font></font></font></font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><font color="000000"><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"><font color="000000"><font color="000000">
+<font color="000000">86<font color="000000"><font color="000000">(0)574 8818 0000 - 8453
<br>
<font color="000000">w: </font><a id="LPNoLP" href="http://www.nottingham.edu.cn/en/internationalcommunications/staffprofile/celia-lam.aspx">www.notting<font color="0000FF">ham.edu.cn</font></a></font></font></font></font></font></font></span></font></font></font></font></font></font></font></font></span><span class="sys_schoolHeader_bottomBig"><font size="2" face="Helvetica, Sans-Serif"></font><br>
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