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The next SAM seminar... </td>
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<a href="https://sam.arts.unsw.edu.au/events/featured/sam-seminars/" title="" class="" target="_blank"><img align="center" alt="SAM Seminar Series" width="564" style="max-width: 1024px; padding-bottom: 0px; display: inline !important; vertical-align: bottom; border: 0px; height: auto; outline: none; text-decoration: none;" src="https://gallery.mailchimp.com/a98c9e57e9cf4c69871b56b36/images/10fe276c-7f1b-4864-b671-3bc3b65fb1ef.jpg">
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<h1 style="text-align: left; margin: 0px; padding: 0px; color: rgb(32, 32, 32); font-size: 26px; line-height: 125%;">
<span style="color:#FFFFFF"><strong>Documentary Movies & Public Relations</strong></span></h1>
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<span style="color:#555555">When <strong>Tuesday 10 May, </strong><strong>5 – 6.30pm</strong><br>
Where <strong>Cinema 327, Robert Webster Building, UNSW Kensington</strong></span>
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The use of cinema as a tool in public relations and propaganda was addressed in the final chapter of Edward Bernays’
<em>Propaganda </em>(1928); and the role of documentary as public relations technique was supported by the leader of the British film documentary movement, John Grierson, a pioneering filmmaker and public relations practitioner who coined the term “documentary
film” in 1926.<br>
<br>
There is a link between public relations and documentary films, which has not been sufficiently explored. This talk will aim to show how public relations audio-visual discourse is almost ontologically documentary. For this purpose, we will focus on the origins
of cinema and the films of Lumière brothers and how they were used as (corporate or not) public relations tools.<br>
<br>
<strong>Jordi Xifra</strong> is Professor of Public Relations at the Department of Communication, Pompeu Fabra University, Barcelona, Spain. His research areas include the history of public relations, public relations sociology, public relations in sport, history
of propaganda, public affairs and the role of film in the formation of public relations discourses.<br>
<br>
<a href="https://sam.arts.unsw.edu.au/events/sam-seminar-public-relations-and-public-affairs/" target="_blank" style="color: rgb(0, 128, 128); text-decoration: none;">Visit the event page.</a><br>
Bookings not required. </td>
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<p style="margin: 10px 0px; padding: 0px; line-height: 150%;"><strong>Finding us</strong><br>
Robert Webster Building is located mid-way off the UNSW main walkway. Map Reference G14. Cinema 327 is located on the third floor. <a href="http://www.facilities.unsw.edu.au/getting-uni" style="color: rgb(0, 128, 128); text-decoration: none;">More information
on getting to UNSW.</a><br>
<br>
There is limited parking on the campus but free parking is available from 6:30pm in the car park next to NIDA accessed via Day Ave.</p>
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