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<strong><span style="color:#808080">Refashioning viewing experience<br>
with mobile media: </span><br>
A comparison of two trajectories in China&nbsp;</strong></h2>
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<span style="line-height:1.6em"><span style="color:#008080"><strong>Tue 6&nbsp;October, 5 - 6.30pm<br>
Robert Webster Building, Room 327</strong></span></span><br>
<br>
The portability, interactivity and potential for personalisation and sociability of mobile devices have given rise to various conceptualisations of mobile viewing experiences. Yet, to what extent earlier conceptualisations of mobile television have eventualised,
 what forces influence their trajectories, and how they have evolved in the age of smartphones and mobile internet, are still questions that warrants further study.<br>
&nbsp;<br>
Through comparative analysis of two relevant cases in China, this paper illustrates different stakeholders’ imaginations of mobile screen content consumption, production and distribution in the process towards convergence, and the technological, cultural, and
 political forces shaping the two different trajectories.<br>
&nbsp;<br>
<strong>Elaine Jing Zhao</strong> is a lecturer in the School of Arts and Media, UNSW. She has published in the areas of digital media, user co-creation, informal media economies, and their social, cultural and economic implications.<br>
<br>
<a href="https://sam.arts.unsw.edu.au/events/sam-seminar-refashioning-viewing-experience-with-mobile-media/" style="line-height:20.7999992370605px; word-wrap:break-word; color:#14838a; font-weight:normal; text-decoration:underline" target="_blank">More information</a><span style="line-height:20.7999992370605px">&nbsp;&nbsp;|
 &nbsp;This is a FREE event</span></p>
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<span style="font-size:11px"><a href="https://sam.arts.unsw.edu.au/events/sam-seminar-the-idea-of-a-public-university-system/" style="line-height:20.7999992370605px; word-wrap:break-word; color:#14838a; font-weight:normal; text-decoration:underline" target="_blank"><span style="color:#008080">S</span></a><span style="color:#008080; line-height:20.7999992370605px"><a href="https://sam.arts.unsw.edu.au/events/featured/sam-seminars/" style="line-height:20.7999992370605px; word-wrap:break-word; color:#14838a; font-weight:normal; text-decoration:underline" target="_blank">AM
 Seminar Series 2015</a>&nbsp;&nbsp;| &nbsp;</span><span style="color:#008080; line-height:20.7999992370605px"><span style="font-family:arial; line-height:20px">Convenor, Collin Chua –&nbsp;</span></span><span style="color:#008080; font-family:arial; line-height:20px; text-decoration:none"><a href="mailto:c.chua@unsw.edu.au" style="text-decoration:none; color:#236365; font-family:Arial; line-height:20px; word-wrap:break-word; font-weight:normal" target="_blank">c.chua@unsw.edu.au</a></span></span><br>
<a href="https://sam.arts.unsw.edu.au/" style="line-height:20.7999992370605px; font-size:11px; word-wrap:break-word; color:#14838a; font-weight:normal; text-decoration:underline" target="_blank"><span style="color:#808080">sam.arts.unsw.edu.au</span></a>
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