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<div><b style="font-family: Cambria; font-size: 12pt; text-align: justify;"><span lang="EN-GB">Audience Transformations: Tracking And Theorising Reception In A Fragmented Media Landscape</span></b></div>
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<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"> </span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">Date:
<b>Friday 11 September 2015</b><o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">Time:
<b>3-5pm</b><o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">Venue:
<b>Conference Room at Deakin City Centre campus (550 Bourke Street), Melbourne</b><o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"> </span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"><font color="#1f497d">Screen Studies scholars from Swinburne University of Technology</font> will lead a discussion on different approaches to audience studies, a research
area that has been complicated in recent years by screen convergence, streaming platforms, and transmedia paradigms. Researchers from three departments (Media and Communications, Swinburne Institute of Social Research, and Law) will give brief presentations
on the many questions and debates that dominate screen studies today.<o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"> </span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">The presentations in the first group will complicate our understanding of fan culture and identity. Dr Liam Burke will discuss different approaches for studying the non-fan
audiences of cult texts. Dr Dan Golding will consider how audience data for videogames is gathered and the continuing rhetorical uses of the videogaming audience. Alexandra Heller-Nicholas will discuss how Abel Ferrara’s
<i style="color: rgb(0, 0, 0);">Ms. 45 </i>is a privileged artefact from the specific perspective of feminist cult film fandom. Professor Jason Bainbridge will look at the mainstreaming of fan culture and the increasing importance of material culture in virtual
spaces. This first section will conclude with an open discussion about the different strategies and practices for understanding
<font color="#1f497d">fan culture</font>.<o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"> </span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">Dr Claudy Op den Kamp will open the second group discussing digitisation efforts in which little or no attention is given to public domain titles including Warner Bros.’
online distribution model and The Criterion Collection’s DVD distribution policy. Dr Ramon Lobato will focus on streaming platforms and audience geography, reflecting on streaming culture as a research problem for screen scholarship. Professor Jock Given will
discuss the range of research methods used for an ARC Linkage project supported by the ABC and Screen Australia to quantify the changing ways Australians are watching and engaging with audiovisual stories. This presentation will lead into more general discussions
around tracking and theorising reception in a fragmented media landscape.<o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"><br>
</span></p>
<p class="MsoNormal" style="text-align: justify;"><span lang="EN-GB"><font color="#1f497d">The presentations will be followed by discussion and an update on the Screening Melbourne Conference Event scheduled for November next year.</font></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"> </span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">Enquiries:<o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB"> </span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">Liam Burke
<a href="mailto:wburke@swin.edu.au">wburke@swin.edu.au</a> <o:p></o:p></span></p>
<p class="MsoNormal" style="color: rgb(0, 0, 0); text-align: justify;"><span lang="EN-GB">Sean Redmond
<a href="mailto:s.redmond@deakin.edu.au">s.redmond@deakin.edu.au</a> <o:p></o:p></span></p>
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