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<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:14.0pt;mso-fareast-language:EN-AU">School of Communication, International Studies and Languages Seminar Presentation<o:p></o:p></span></i></p>
<p class="MsoTitle"><span lang="EN-US" style="font-size:14.0pt;font-family:"Calibri",sans-serif">Friday 22 May<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span lang="EN-US" style="font-size:14.0pt">3-4.15pm, C1.41, UniSA Magill campus<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt;color:#3366FF"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt;color:#2F5597">Professor Susan Luckman (CIL and HRI, UniSA)<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt;color:#2F5597"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:18.0pt;color:#2F5597">Being At Work, At Home:
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt;color:#2F5597">‘Self-Making’ and the Labour of Representation on the Etsy Online Shopfront<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU">Working from home is regularly seen as more inclusive of family and other care-giving commitments, whether or not this is true in practice.
</span>As a flexible, frequently home-based workplace production economy, Etsy and design craft work models resonate with wider debates about engaging in self-actualising cultural work within the cultural economy.
<span style="mso-fareast-language:EN-AU">But</span> as we know, such work often increasingly leaks into personal time<span style="mso-fareast-language:EN-AU">, which results in longer hours of labour
</span>and Gregg’s ‘presence bleed’, whereby the worlds of paid work, domestic labour and leisure blur, normally at the expense of the latter<span style="mso-fareast-language:EN-AU">. This is especially the case for women who retain the lion’s share of childrearing
and domestic responsibilities</span>. Thus digital<span style="mso-fareast-language:EN-AU"> technology is clearly enabling a different kind of workplace, one which allows a wider array of mobile work locations, and there is a lot of excellent work out there
which examines the impacts of this.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU">In this paper I will consider the emotional and aesthetic labour required of design craft producers who are required to market themselves, their home and place of making, lifestyle and wider personal
identity, as part of the value of the product they produce. Not ‘context collapse’
<i>per se</i>—whereby social networking means that divisions between separate social groups, to whom we may have presented different ‘sides’ of ourselves, are broken down and become porous—this ‘self-making’ as I’m calling it is a required strategy of presenting
a particular integrated sense of self as <i>both</i> maker (the professional worker) and the person, as part of a wholistic performance of a seemingly integrated self, whose worlds of ‘work’ and ‘home’ are no longer spatially nor ontologically demarcated.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-AU"><img width="272" height="100" id="_x0000_i1025" src="cid:image003.jpg@01D08D7A.4CD81320"></span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="right" style="text-align:right"><a href="http://craftingself.net/"><span style="color:windowtext;mso-fareast-language:EN-AU;text-decoration:none"><img border="0" width="591" height="183" id="_x0000_i1026" src="cid:image004.png@01D08D7A.4CD81320" alt="craftingself_logo"></span></a><span style="mso-fareast-language:EN-AU"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="mso-fareast-language:EN-AU">
<o:p></o:p></span></p>
<p class="MsoNormal" align="right" style="text-align:right"><span style="mso-fareast-language:EN-AU"> <o:p></o:p></span></p>
<p class="MsoNormal" align="right" style="text-align:right"><span style="mso-fareast-language:EN-AU"><img border="0" width="113" height="70" id="Picture_x0020_1" src="cid:image005.jpg@01D08D7A.4CD81320" alt="ARC_stacked"> <img border="0" width="202" height="57" id="Picture_x0020_2" src="cid:image006.jpg@01D08D7A.4CD81320" alt="Sch-CommsIntStdsLngs_12_03_blk_png"> <img border="0" width="179" height="53" id="Picture_x0020_3" src="cid:image007.jpg@01D08D7A.4CD81320" alt="MatchLogo"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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