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<h3 class="null" style="margin: 0px; padding: 0px; font-size: 18px; line-height: 125%; letter-spacing: -0.5px;">
Media and Communication for Development and Social Change:<br>
Different approaches from theory to practice</h3>
<br>
<span style="color:#ff6600"><strong>Wednesday 4 March, 5pm to 6.30pm</strong></span><br>
<span style="color:#696969"><strong>Robert Webster Building, Room 327</strong></span><br>
<br>
<strong>Communication for Development</strong> (C4D) is a strategic process aimed at promoting positive individual behaviour and social change, which is an integral part of international development programmes. It is a process that typically relies on the strategic
(and creative) use of the media for the purpose of economic, personal, social, cultural, or political change. It privileges local contexts and employs a mix of communication tools, channels and approaches.<br>
<br>
This talk will introduce and briefly explain how this discipline started and its evolution to contemporary practice for participatory development. It will also address the different approaches that are used in development communication interventions, using
examples from the field as an illustration.<br>
<br>
<strong>Valentina Baú</strong> is a lecturer and researcher in the School of the Arts and Media at UNSW. With a background in international development, Valentina’s work – both as a practitioner and as a researcher – has focused on the use of Communication
for Development.<br>
<br>
Her present research explores different approaches and evaluation methodologies on the application of Communication for Development in peace building. <br>
<br>
<a href="https://sam.arts.unsw.edu.au/events/sam-seminar-media-and-communication-for-development-and-social-change-different-approaches-from-theory-to-practice/" style="word-wrap: break-word; color: rgb(109, 198, 221);" target="_blank"><span style="color:#008080">Read
more.</span></a><br>
<hr>
<a href="https://sam.arts.unsw.edu.au/events/sam-seminar-the-idea-of-a-public-university-system/" style="word-wrap: break-word; color: rgb(109, 198, 221);" target="_blank"><span style="color:#008080">S</span></a><a href="https://sam.arts.unsw.edu.au/events/featured/sam-seminars/" style="word-wrap: break-word; color: rgb(109, 198, 221);" target="_blank"><span style="color:#008080">AM
Seminar Series 2015</span></a><br>
<span style="color:#008080"><span style="font-family:arial; line-height:20px">Convenor, Collin Chua – </span></span><a href="mailto:c.chua@unsw.edu.au" style="text-decoration: none; color: rgb(35, 99, 101); font-family: Arial; line-height: 20px; word-wrap: break-word;" target="_blank"><span style="color:#008080">c.chua@unsw.edu.au</span></a></td>
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