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<div style="word-wrap: break-word; text-align: center;"><font class="Apple-style-span" face="Verdana,Helvetica,Arial"><span class="Apple-style-span" style="font-size: 18px;"><b>Associate Professor Brett Hutchins</b></span></font></div>
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<p align="CENTER"><font class="Apple-style-span" face="Verdana"><b>Monash University</b></font></p>
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<p align="CENTER"><font class="Apple-style-span" face="Verdana"><span class="Apple-style-span" style="line-height: 16px; font-size: 18px;"><b>Tales of the Digital Sublime: Tracing the Relationship Between Big Data and Professional Sport</b></span></font></p>
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<p style="text-align: left; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, sans-serif; "><span style="font-size: 15px; line-height: 19px; font-family: Verdana; background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 0, 0); font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; ">This
talk outlines the relationship between Big Data and sport. Critiquing the hype associated with Big Data, Brett Hutchins explains that modern sport informs the historical rise of this technological phenomenon, serving as a social and cultural site where the
accelerating privatisation and commodification of statistics and statistical information occurs. These developments deliver increased entertainment options for fans of many professional men’s sports and an unprecedented number of performance indicators for
selected coaches, athletes and pundits. However, the information technology infrastructure and resources required to generate real-time data are adding to widening inequalities between elite ‘data-rich’ sports and comparatively impoverished ‘data-poor’ sports, including
many women’s competitions. It is argued that a collective fascination with the digital sublime obscures the complex interaction between corporate power, digital data markets, history and culture, and contributes to inequalities that demand ongoing attention and critique</span>. </span></span></p>
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<font class="Apple-style-span"><b><span style="font-family: Verdana; ">Date:</span></b><span style="font-family: Verdana; "> Friday 24th October, 2014</span></font></p>
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<b><span style="font-family:Verdana">Time: </span></b><span style="font-family:Verdana">15:00-16:30<b></b></span></p>
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<b><span style="font-family:Verdana">Location: </span></b><span style="font-family:Verdana">S226<b> </b>Seminar Room, Department of Media and Communications, University of Sydney, <a href="http://db.auth.usyd.edu.au/directories/map/building.stm?ref=d08h15" target="_blank"><b><span style="color:rgb(0,0,239); text-decoration:none">John
Woolley Building (A20)</span></b></a><b><span style="color:blue"> </span></b>level 2, entry off Manning Road.</span></p>
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<div style="font-family: Arial, sans-serif; color: rgb(0, 0, 0); "><span class="Apple-style-span" style="font-size: 15px;"><span style="font-family: Verdana; "><b>Please register that you will attend at:</b> </span><span class="Apple-style-span" style="font-family: Verdana; "><a href="https://www.eventbrite.com.au/e/tales-of-the-digital-sublime-tracing-the-relationship-between-big-data-and-professional-sport-tickets-12426625371">https://www.eventbrite.com.au/e/tales-of-the-digital-sublime-tracing-the-relationship-between-big-data-and-professional-sport-tickets-12426625371</a></span></span></div>
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<p class="MsoNormal" style="text-align: start; "><strong style="color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">Brett
Hutchins</strong><span style="color: rgb(0, 0, 0); font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "> is
an Australian Research Council Future Fellow and Associate Professor in the School of Media, Film & Journalism at Monash University. His most recent articles appear in </span><span style="color: rgb(0, 0, 0); font-size: 16px; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "><i>Media,
Culture & Society</i></span><span style="color: rgb(0, 0, 0); font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; ">, </span><span style="color: rgb(0, 0, 0); font-size: 16px; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "><i>Journalism:
Theory, Practice & Criticism</i></span><span style="color: rgb(0, 0, 0); font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; ">,
and </span><span style="color: rgb(0, 0, 0); font-size: 16px; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "><i>Journal
of Sport & Social Issues</i></span><span style="color: rgb(0, 0, 0); font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; ">.
His books include the companion volumes, </span><span style="color: rgb(0, 0, 0); font-size: 16px; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "><i>Sport
Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport</i></span><span style="color: rgb(0, 0, 0); font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "> (co-authored
with David Rowe; Routledge 2012), and </span><span style="color: rgb(0, 0, 0); font-size: 16px; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "><i>Digital
Media Sport: Technology, Power and Culture in the Network Society</i></span><span style="color: rgb(0, 0, 0); font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; background-color: rgb(255, 255, 255); display: inline !important; font-family: arial, helvetica, sans-serif; "> (co-edited
with David Rowe; Routledge 2013).</span></p>
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<p class="MsoNormal"><span lang="EN-US"><font face="Verdana"><b>Other upcoming Media@Sydney events: </b></font></span></p>
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<div><font class="Apple-style-span" face="Verdana"><b>October 24: Renovating Media Economics: Stuart Cunningham and Terry Flew: </b></font><a href="http://www.eventbrite.com.au/e/renovating-media-economics-stuart-cunningham-and-terry-flew-tickets-13537951377"><span style="font-family: Verdana; ">http://www.eventbrite.com.au/e/renovating-media-economics-stuart-cunningham-and-terry-flew-tickets-13537951377</span></a></div>
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<div><font face="Verdana"><b>November 7: Fakers, trolls, 'turfers and shouty men: the dynamics of visibility and exclusion in online news commenting: Fiona Martin</b></font></div>
<div><a href="https://www.eventbrite.com.au/e/fakers-trolls-turfers-and-shouty-men-the-dynamics-of-visibility-and-exclusion-in-online-news-tickets-13772047565"><font face="Verdana">https://www.eventbrite.com.au/e/fakers-trolls-turfers-and-shouty-men-the-dynamics-of-visibility-and-exclusion-in-online-news-tickets-13772047565</font></a></div>
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<div style="font-family: Calibri, sans-serif; "><span style="font-family: Verdana; "><b>November 14: </b><b>A Companion to the Australian Media: Tales from the Trenches: Bridget Griffen-Foley</b> </span><a href="http://www.eventbrite.com.au/e/a-companion-to-the-australian-media-tales-from-the-trenches-bridget-griffen-foley-tickets-13744713809"><span style="font-family: Verdana; ">http://www.eventbrite.com.au/e/a-companion-to-the-australian-media-tales-from-the-trenches-bridget-griffen-foley-tickets-13744713809</span></a></div>
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<font face="Verdana" color="#333333"><font color="black"><span lang="en-US"><b>Media@Sydney is presented by the </b></span></font></font></div>
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<font face="Verdana" color="#333333"><a href="http://sydney.edu.au/arts/media_communications/" target="_blank"><span lang="en-US"><b>Department of Media and Communications</b></span></a><font color="black"><span lang="en-US"><b>, University of Sydney</b></span></font></font></div>
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<p style="font-family: Calibri, sans-serif; "><font face="Verdana,Helvetica,Arial" style="font-family: Calibri, sans-serif; "><span style="font-family: Verdana; "><br>
</span><span style="font-family:Verdana"><b>For more information contact</b></span><b><span style="font-family:Verdana"><br>
</span></b></font><font><span style="font-family: Verdana;">Dr Fiona Martin </span><span style="font-family: Verdana;"><br>
</span><span style="font-family: Verdana;"><span class="Apple-tab-span" style="white-space: pre;"></span>T: 0428391122 or 02 90365098 </span><span style="font-family: Verdana;"><br>
</span><span style="font-family: Verdana;"><span class="Apple-tab-span" style="white-space: pre;"></span>E: </span><a href="https://webmail.sydney.edu.au/owa/UrlBlockedError.aspx" target="_blank" style="color: purple;"><span style="font-family: Verdana;">fiona.martin@sydney.edu.au</span></a></font><font face="Garamond"><span style="font-family: Verdana;"><br>
</span></font><font face="Verdana,Helvetica,Arial"><span class="Apple-tab-span" style="white-space: pre;"></span>M: 0428 391 122</font><span style="font-family: Calibri, sans-serif; "><font face="Verdana,Helvetica,Arial"><br>
</font></span><font style="font-size: 14px; "><font><br>
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