<p class="MsoNormal" style="text-align:center;line-height:normal;text-autospace:none" align="center"><b><span style="font-size:16.0pt;font-family:"Times New Roman","serif"" lang="EN-US">Media@Sydney presents:</span></b></p>
<p class="MsoNormal" style="text-align:center;line-height:normal;text-autospace:none" align="center"><b><span style="font-size:15.0pt;font-family:"Times New Roman","serif"" lang="EN-US"><br></span></b></p>
<p class="MsoNormal" style="text-align:center;line-height:normal;text-autospace:none" align="center"><b><span style="font-size:15.0pt;font-family:"Times New Roman","serif"" lang="EN-US">Victoria Parr</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="text-align:center;line-height:normal;text-autospace:none" align="center"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">Managing Director, Sydney – Latitude Insights</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="text-align:center;line-height:normal;text-autospace:none" align="center"><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">On behalf of the Australian Association of Social Marketing</span></i><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="text-align:center;line-height:normal;text-autospace:none" align="center"><b><span style="font-size:16.0pt;font-family:"Times New Roman","serif"" lang="EN-US"> </span></b></p>
<p class="MsoNormal" style="text-align:center;line-height:normal" align="center"><i style><span style="font-size:16.0pt;font-family:"Times New Roman","serif"">‘Reviving the
art of listening: Can we use online methods for true community consultation?’</span></i><i><span style="font-size:16.0pt;font-family:"Times New Roman","serif""></span></i></p>
<p class="MsoNormal" style="line-height:normal;text-autospace:none"><b><span style="font-size:16.0pt;font-family:"Times New Roman","serif"" lang="EN-US"> </span></b></p>
<p class="MsoNormal" style="text-align:justify;line-height:20.0pt;text-autospace:none"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">When
online qualitative research is viewed as a replacement for the well known
face-to-face research methodologies that have comprised our research toolkit
for the past decade, one of the key criticisms leveraged is of
representativeness of our research sample. This seminar asks whether we should
be looking at online qualitative research in a different manner. Instead of the
question being one of representativeness, this seminar suggests that online
qualitative methods could instead provide us with a new form of representation
in government decision-making; that of a democratically elected government
making decisions based on true consultation with its citizenry. It suggests
that online qualitative research could provide us with the opportunity for a
resurgence of the true consultative methodologies - the deliberative pollings,
the citizens’ juries - that have slipped by the wayside. And, in doing so, can
these new methods help us to address the perceived democratic deficit in our
current system of government? </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US"> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US"> <i>As a social and government research specialist for over
thirteen years, Victoria Parr has extensive experience and specialises in
strategic communications and segmentation studies and has conducted
many large scale campaigns for federal and state government agencies. As a
qualitative specialist, Victoria identifies online qualitative research is now
an essential methodological tool for the research practitioner to have at their
disposal along with the tried and tested face-to-face methodologies. Victoria’s
presentation will look at how the newer research methodologies, which have yet
to be embraced by government, should be viewed as an opportunity to expand the
researcher's toolkit rather than be seen as replacement for existing
methods. Victoria holds a Qualified Practicising Market Researcher
accreditation and has a B Soc Sci from Macquarie University.</i><span style></span></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US"> </span></p>
<p class="MsoNormal" style="line-height:normal"><b style><u><span style="font-size:16.0pt;font-family:"Times New Roman","serif"" lang="EN-US">Details</span></u></b></p>
<p class="MsoNormal" style="line-height:normal"><b style><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">Date:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">
22<sup>nd</sup> August 2013</span></p>
<p class="MsoNormal" style="line-height:normal"><b style><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">Time: </span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">5:30-7pm</span></p>
<p class="MsoNormal" style="line-height:normal"><b style><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US">Location:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="EN-US"> Woolley Common Room</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">, Level 4,<b style><span style="color:#c00000"> </span></b></span><a href="http://db.auth.usyd.edu.au/directories/map/building.stm?ref=d08h15"><b style><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">John Woolley Building A20</span></b></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><b style><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><span style="text-decoration:none"> </span></span></u></b></p>
<p class="MsoNormal" style="line-height:normal"><b style><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Media@Sydney is presented by
the Department of Media and Communications, University of Sydney </span></u></b></p>
<p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">All
seminars will be held on the University of Sydney Camperdown campus</span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">For
more information contact Madeleine King. </span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">T:
0413 811 021</span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">E:
</span><a href="mailto:mkin5545@uni.sydney.edu.au"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">mkin5545@uni.sydney.edu.au</span></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>
<p class="MsoNormal" style="line-height:normal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><a href="http://sydney.edu.au/arts/media_communications/">http://sydney.edu.au/arts/media_communications/</a></span></p>