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<p class="MsoNormal" align="center" style="text-align: left; "><font class="Apple-style-span" size="3"><i><span lang="EN-AU" style="font-family: Calibri; ">Locative Media</span></i><span lang="EN-AU" style="font-family: Calibri; "> edited volume</span></font></p>
<p class="MsoNormal" align="center" style="text-align: left; "><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Call for papers — abstract proposals due 7 May 2012</span><i style="mso-bidi-font-style:normal"><span style="font-family: Calibri; "><o:p></o:p></span></i></font></span></p>
<p class="MsoNormal" align="center" style="text-align: left; "><b style="mso-bidi-font-weight:
normal"><i style="mso-bidi-font-style:normal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align: left; "><b style="mso-bidi-font-weight:
normal"><i style="mso-bidi-font-style:normal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Locative Media: Culture,
Economy, Policy</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></i></b></p>
<p class="MsoNormal" align="center" style="text-align: left; "><b style="mso-bidi-font-weight:
normal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">edited by Rowan Wilken (Swinburne Uni of Tech)
</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></b></p>
<p class="MsoNormal" align="center" style="text-align: left; "><b style="mso-bidi-font-weight:
normal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">& Gerard Goggin (University of Sydney)</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></b></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Location technologies have experienced a relatively long and complex incubation. Satellite-based global positioning system (GPS) commenced life
as a military technology before finding its wayinto wider commercial and consumer uses (not least being used in mobile phones along with triangulation of cellular networks for services such as enhancedemergency calling). Location-based services for cellular
mobile networks and devices were the subject of much experiment and anticipation in the 1990s. Mobile social networking applications first emerged in the 1990s, with the celebrated Lovegety gadget in Japan, and pioneering efforts such as Dodgeball in NorthAmerica.
Technologies predicated on location also were pieced together through telecommunications, Internet, and web-based friendship, dating, and hooking-up services and sites such as Gaydar.</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">The early 2000s witnessed a wave of location-based experimentation around location and mobile devices across art, urban design, ubiquitous and
pervasive computing, and strands of gaming cultures. These experiments included locative art, performances, activist interventions, location-aware fiction, location-based games (famously those of Blast Theory), annotation and story-telling, and a wide range
of other manifestations. As mobile phones developed into fully-fledged media devices, various affordances led to new kinds of socio-technical marshalling of location. The ubiquity of camera phones allowed innovative visual and textual instantiations and representations
of place. Cross-platform game developments increasingly relied on locative media as a key part of integrated, transmedia forms. Music and sound moved to the foreground of media imaginatively yoked to location.</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Towards the end of the first decade of the twenty-first century, two major developments put locative media squarely at the centre of contemporary
cultural and social dynamics. </span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">First, new kinds of locative media emerged through the ‘geoweb’ — the combination of the Internet with mapping, place-making, and locational
technologies. Since the Google’s embrace of geolocation services in 2005 — with the fascination attracted by Google Earth and Google Maps, mainstream interest in and uptake of locative media services flourished. Such Internet-based locative media increasingly
coincided with the widespread diffusion of mobile phone, mobile broadband, wireless Internet, and portable, networked media technologies. Consumers are now well accustomed to using sat nav devices in their cars, or while walking, Google Maps on desktop and
laptop computers and mobile devices, and geoweb, geotagging and other mapping applications from all manner of places, and various apps on iPhones and smart phones that uselocation-aware technologies.
</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Secondly, with the phenomenal growth of smartphones following the launch of Apple’s iPhone and Google’s Android plaforms in 2007-2008, the mobile
Internet firmly took hold. As inadvertently revealed, smartphones gather unprecedented amounts of longitudinal data on their users’ locations — data which can support new kinds of tailored retail and consumer services, lifestyle profiling and mapping, and
surveillance, with considerable privacy and social implications. Such mobile media built on the success of user-generated content and social networking systems (Cyworld, Mixi, Flickr, YouTube, QQ, Renren), and brought the locational aspects of these systems
to the fore — especially with extensions such as Facebook Places, iPhoto tagging, and so on. The arrival of apps on smartphones — supported by Apple’s apps store, Google market, Window and Nokia’s shared apps — was also fuelled by the incorporation of locational
capacities into this new wave ofmobile computing and software.</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">In short, not only are locative media one of the fastest growing areas in digital technology, questions of location and location-awareness are
increasingly central to our contemporary engagementswith online and mobile media, and indeed media and culture generally. Whilelocative media, especially in its recent North American incarnations, has become an fertile topic for research, policy, and public
debate — and the subject of important recent studies such as de Souza e Silva and Frith’s
</span><i style="mso-bidi-font-style:normal"><span style="font-family: Calibri; ">Mobile Interfaces in Public Spaces
</span></i><span style="font-family: Calibri; ">(2012), Gordon and de Souza e Silva’s
</span><i style="mso-bidi-font-style:normal"><span style="font-family: Calibri; ">Net Locality</span></i><span style="font-family: Calibri; "> (2011), and Farman’s
</span><i style="mso-bidi-font-style:normal"><span style="font-family: Calibri; ">Mobile Interface Theory</span></i><span style="font-family: Calibri; "> (2012) — there are many aspects of the international phenomenon of locative media that need research and
critical discussion. </span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Thus the central aim of the
</span><i style="mso-bidi-font-style:
normal"><span style="font-family: Calibri; ">Locative Media
</span></i><span style="font-family: Calibri; ">collection is to bring together a comprehensive account of the various location-based technologies, services, applications, and cultures, as
</span><i style="mso-bidi-font-style:normal"><span style="font-family: Calibri; ">media</span></i><span style="font-family: Calibri; "> — and to identify, inventory, explore, and critique their cultural, economic, political, social, and policy dimensions internationally.
In particular, the collection is organized around the perception that the growth of locative media gives rise to a number of crucial, as yet clearly articulated and addressed questions concerning the areas of culture, economy and policy.</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Accordingly, we welcome proposals for papersthat address any aspect of culture, economy, and policy, and the constitution, functions, and effects
of locative media, especially (but certainly not limited to) the following:</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal" style="margin-top: 6pt; margin-right: 0cm; margin-left: 36pt; margin-bottom: 0.0001pt; ">
<span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">How do we understand and theorize locative media
</span><i style="mso-bidi-font-style:normal"><span style="font-family: Calibri; ">as
</span></i><span style="font-family: Calibri; ">media? What are the interactions, affiliations, and remediations, between locative media and other media, especially Internet and mobiles?</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="margin-top: 6pt; margin-right: 0cm; margin-left: 36pt; margin-bottom: 0.0001pt; ">
<span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">How have locative media developed? What are their different histories that influence their present forms? What are the cultural, economic, and political economies
that have shaped location-basedservices, locative, and geo-media? </span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="margin-top: 6pt; margin-right: 0cm; margin-left: 36pt; margin-bottom: 0.0001pt; ">
<span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">How do locative media differ across national markets, geo-linguistic communities, and cultural contexts? What are the specificities of locative media in countries
and regions that remain understudied in the anglophone literatures? </span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="margin-top: 6pt; margin-right: 0cm; margin-left: 36pt; margin-bottom: 0.0001pt; ">
<span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">What the contrasting, or shared, meanings or practices associated with locative media in particular societies or groups of users? And what are the particular affordances
of locative media in different settings and configurations of the technologies?</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="margin-top: 6pt; margin-right: 0cm; margin-left: 36pt; margin-bottom: 0.0001pt; ">
<span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">How have locative media been imagined as a policy object and regulated to date? What are their implications for current and future policy and regulation? In what
ways can new frameworks be devised to capture and respond to the challenges of locative media?</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="margin-top: 6pt; margin-right: 0cm; margin-left: 36pt; margin-bottom: 0.0001pt; ">
<span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">What are the privacy ramifications oflocative media? What are the new concepts of privacy evolved alongside locative media? How do we understand the important concept
of sharing — or its obverse, withholding information, emerging with locative media?</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="margin-top: 6pt; margin-right: 0cm; margin-left: 36pt; margin-bottom: 0.0001pt; ">
<span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">What are the implications of locative media are for broader understandings of media and technology? How do locative media fit into with new accounts of media, mobile,
and networked publics?</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></b></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Proposals:</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></b></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Please send proposals to both editors by 7 May 2012:</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal" style="margin-left: 36pt; "><font class="Apple-style-span" size="3"><span lang="EN-AU" style="font-family: Calibri; ">Rowan Wilken (</span><span lang="EN-AU"><a href="mailto:rwilken@swin.edu.au"><span style="color: windowtext; text-decoration: none; font-family: Calibri; ">rwilken@swin.edu.au</span></a></span><span lang="EN-AU" style="mso-ascii-font-family:Cambria;mso-hansi-font-family:Cambria"><span style="font-family: Calibri; ">)
</span><span style="font-family: Calibri; "><o:p></o:p></span></span></font></p>
<p class="MsoNormal" style="margin-left: 36pt; "><font class="Apple-style-span" size="3"><span lang="EN-AU" style="font-family: Calibri; ">Gerard Goggin (</span><span lang="EN-AU"><a href="mailto:gerard.goggin@sydney.edu.au"><span style="color: windowtext; text-decoration: none; font-family: Calibri; ">gerard.goggin@sydney.edu.au</span></a></span><span lang="EN-AU" style="mso-ascii-font-family:Cambria;mso-hansi-font-family:Cambria"><span style="font-family: Calibri; ">).</span><span style="font-family: Calibri; "><o:p></o:p></span></span></font></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Proposal should include:</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent: -18pt; "><!--[if !supportLists]--><font class="Apple-style-span" size="3"><span lang="EN-AU" style=""><span style="mso-list:Ignore"><span style="font-family: Calibri; ">·</span><span style="font: normal normal normal 7pt/normal 'Times New Roman'; font-family: Calibri; ">
</span></span></span><!--[endif]--><span lang="EN-AU" style="mso-ascii-font-family:
Cambria;mso-hansi-font-family:Cambria"><span style="font-family: Calibri; ">title</span><span style="font-family: Calibri; "><o:p></o:p></span></span></font></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18pt; "><!--[if !supportLists]--><font class="Apple-style-span" size="3"><span lang="EN-AU" style=""><span style="mso-list:Ignore"><span style="font-family: Calibri; ">·</span><span style="font: normal normal normal 7pt/normal 'Times New Roman'; font-family: Calibri; ">
</span></span></span><!--[endif]--><span lang="EN-AU" style="mso-ascii-font-family:
Cambria;mso-hansi-font-family:Cambria"><span style="font-family: Calibri; ">abstract of up to 500 words</span><span style="font-family: Calibri; "><o:p></o:p></span></span></font></p>
<p class="MsoListParagraphCxSpLast" style="text-indent: -18pt; "><!--[if !supportLists]--><font class="Apple-style-span" size="3"><span lang="EN-AU" style=""><span style="mso-list:Ignore"><span style="font-family: Calibri; ">·</span><span style="font: normal normal normal 7pt/normal 'Times New Roman'; font-family: Calibri; ">
</span></span></span><!--[endif]--><span lang="EN-AU" style="mso-ascii-font-family:
Cambria;mso-hansi-font-family:Cambria"><span style="font-family: Calibri; ">short biographical details for author and affiliation.</span><span style="font-family: Calibri; "><o:p></o:p></span></span></font></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Provisional acceptance will be advised by 19 May 2012.</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></b></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">About the editors:</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></b></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Rowan Wilken (</span><a href="mailto:rwilken@swin.edu.au"><span style="font-family: Calibri; ">rwilken@swin.edu.au</span></a><span style="font-family: Calibri; ">)
is Australian Research Council DECRA (Discovery Early Career Researcher Award) Fellow in the Swinburne Institute for Social Research, Swinburne University of Technology, Melbourne, Australia. His books include
</span><i style="mso-bidi-font-style:normal"><span style="font-family: Calibri; ">Mobile Technology and Place
</span></i><span style="font-family: Calibri; ">(2012; with Gerard Goggin), and </span>
<i style="mso-bidi-font-style:
normal"><span style="font-family: Calibri; ">Teletechnologies, Place, and Community
</span></i><span style="font-family: Calibri; ">(2011).</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><o:p><font class="Apple-style-span" size="3"> </font></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU"><font class="Apple-style-span" size="3"><span style="font-family: Calibri; ">Gerard Goggin (</span><a href="mailto:gerard.goggin@sydney.edu.au"><span style="font-family: Calibri; ">gerard.goggin@sydney.edu.au</span></a><span style="font-family: Calibri; ">)
is Professor and Chair of Media and Communications at the University of Sydney. His books include the
</span><i><span style="font-family: Calibri; ">Routledge Companion to Mobile Media
</span></i><span style="font-family: Calibri; ">(2013; with Larissa Hjorth), </span>
<i><span style="font-family: Calibri; ">New Technologies and the Media </span></i><span style="font-family: Calibri; ">(2012),
</span><i><span style="font-family: Calibri; ">Global Mobile Media </span></i><span style="font-family: Calibri; ">(2010),
</span><i><span style="font-family: Calibri; ">Mobile Technology: From Telecommunications to Media
</span></i><span style="font-family: Calibri; ">(2009; with Larissa Hjorth), and </span>
<i><span style="font-family: Calibri; ">Cell Phone Culture </span></i><span style="font-family: Calibri; ">(2006).</span><span style="font-family: Calibri; "><o:p></o:p></span></font></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-family: Calibri; "><font class="Apple-style-span" size="3"><br>
</font></span></p>
<p class="MsoNormal"><span lang="EN-AU"><span class="Apple-style-span" style="font-family: Calibri, sans-serif; "><font class="Apple-style-span" size="3"></p>
<div><span class="Apple-style-span" style="font-family: Calibri, Verdana, Helvetica, Arial; ">\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\</span></div>
<span class="Apple-style-span" style="font-family: Calibri, Verdana, Helvetica, Arial; ">Gerard Goggin<br>
Professor and Chair<br>
Department of Media and Communications<br>
University of Sydney <br>
<br>
Adjunct Professor, Social Policy Research Centre<br>
University of New South Wales<br>
<br>
e: <a href="applewebdata://58CAECF0-6F6E-47A3-9980-953EE0F9094E/gerard.goggin@sydney.edu.au">gerard.goggin@sydney.edu.au</a><br>
p: +61 2 9114 1218 <br>
m: +61 428 66 88 24<br>
w: <a href="http://sydney.edu.au/arts/media_communications/staff/ggoggin">http://sydney.edu.au/arts/media_communications/staff/ggoggin</a></span></font></span></span>
<p></p>
<p class="MsoNormal" style="font-size: 14px; "><span lang="EN-AU" style="mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria"><br>
</span></p>
<p class="MsoNormal" style="font-size: 14px; "><span lang="EN-AU" style="mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria"><o:p> </o:p></span></p>
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