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<TITLE>New Book: Korean Masculinities and Transcultural Consumption</TITLE>
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<FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>By our former student Sun Jung :D<BR>
Apologies for cross-posting:<BR>
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<FONT COLOR="#808000"><B>Category: Cultural Studies / Media<BR>
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</SPAN><FONT COLOR="#800000"><FONT SIZE="6"><SPAN STYLE='font-size:24.0px'><B>Korean Masculinities and Transcultural Consumption<BR>
</B></SPAN></FONT><B><FONT SIZE="5"><SPAN STYLE='font-size:18.0px'>Yonsama, Rain, Oldboy, K-Pop Idols<BR>
</SPAN></FONT><SPAN STYLE='font-size:12.0px'><I>Sun JUNG<BR>
TransAsia: Screen Cultures Series<BR>
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<<FONT COLOR="#0000FF"><U><a href="http://www.hkupress.org/book/9789888028672.htm">http://www.hkupress.org/book/9789888028672.htm</a></U></FONT>> <BR>
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<<FONT COLOR="#0000FF"><U><a href="http://www.hkupress.org/book/9789622099708.htm">http://www.hkupress.org/book/9789622099708.htm</a></U></FONT>> <BR>
<FONT COLOR="#808000"><B>November 2010 232 pp.<BR>
Paperback ISBN 978-988-8028-67-2 HK$195 / US$25.00<BR>
</B></FONT><FONT COLOR="#0000FF"><U><a href="http://www.hkupress.org/book/9789888028672.htm">http://www.hkupress.org/book/9789888028672.htm</a><BR>
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<FONT FACE="Verdana, Helvetica, Arial"><SPAN STYLE='font-size:12.0px'>"A very timely analysis for a radically shifting construction and representation of masculinities in the era of globalization. By heavily mobilizing the notion of hybridity and <I>mugukjeok</I>, the study shows how transculturation and regionalization are taking place in such a condensing way." -- Soyoung Kim, Korean National University of the Arts<BR>
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- Examines the reception and re-production of South Korean masculinities.<BR>
- Investigates transcultural consumption of three iconic figures -- the middle-aged Japanese female fandom of actor Bae Yong-Joon 裴勇俊, the Western online cult fandom of the thriller film <I>Oldboy</I>《原罪犯》, and the Singaporean fandom of the pop-star Rain.<BR>
- Also discusses recently emerging versatile masculinity within the transcultural pop production paradigm represented by K-pop idol boy bands.<BR>
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<B>Sun Jung </B>is a research fellow in the School of Communication and the Arts at Victoria University, Australia.<BR>
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Hong Kong University Press 香港大學出版社<BR>
The University of Hong Kong, Pokfulam, Hong Kong 香港薄扶林香港大學<BR>
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