[csaa-forum] Public Lecture -- Professor Rosalind Gill -- Thursday 19 July, 5:00pm- 6:30pm

[Claire Perkins]

Dear Colleagues,



Please join us for the forthcoming public lecture by Professor Rosalind
Gill, Thursday 19 July, 5:00pm – 6:30pm.



*Postfeminism, Body Love and Selling Confidence to Women – A Public Lecture
by Professor Rosalind Gill*



In this talk Professor Gill will interrogate a number of features of
contemporary postfeminist and neoliberal societies through an examination
of the growing trend of “femvertising”. Femvertising refers to a type of
mainstream advertising practice that addresses women through discourses of
empowerment, body love and self-esteem – examples include many campaigns
for Dove, Nike and Always. Through case studies she will explore some of
the complexities and contradictions of this form of address, showing how it
is located in a wider cultural tendency that Shani Orgad and her have
called the ‘confidence cult’. She will argue that the incitements to feel
good, believe in yourself and build self-esteem are part of a distinctive
psychological turn in neoliberalism. The talk should be of interest to
students of gender and feminist studies, media and communications, and the
social sciences as well as to anyone interested in contemporary culture.



Rosalind Gill is Professor of Social and Cultural Analysis at City,
University of London, and is also a Visiting Professorial fellow at
University of Newcastle, NSW. Ros is the author of many books and articles
including *Gender and the Media* (Polity, 2007), *Aesthetic Labour:
Rethinking Beauty Politics in Neoliberalism* (Palgrave 2017) and *Mediated
Intimacy: Sex Advice in Media Culture* (with Meg-John Barker and Laura
Harvey, Polity, 2018).



DATE: Thursday 19 July

TIME: 5:00pm – 6:30pm

VENUE: Treasury Theatre, 1 Macarthur Street, East Melbourne, VIC 3002

ADDITIONAL DETAILS: https://arts.monash.edu/events/event/public-lecture-
postfeminism-body-love-selling-confidence-women/

Please register your attendance for this lecture with Claire Perkins –
claire.perkins at monash.edu






-- 
Dr Claire Perkins

Senior Lecturer in Film and Screen Studies
Honours coordinator, School of Media, Film & Journalism

School of Media, Film & Journalism
Room B4.27a, Caulfield Campus
Monash University
Victoria 3145
AUSTRALIA

+61 3 9903 1239
claire.perkins at monash.edu

http://profiles.arts.monash.edu.au/claire-perkins/

Series co-editor, *Screen Serialities
<https://edinburghuniversitypress.com/series-screen-serialities-html.html>
*(Edinburgh
UP)
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