[csaa-forum] CMCS 2017 Keynote P. David Marshall (Deakin University, Australia) - Update

Dr Samita Nandy samitanandy at gmail.com
Thu Mar 23 07:19:22 ACST 2017

Please note the updated link for keynote P. David Marshall at CUNY Graduate
School of Journalism in New York City (below). Further conference details
are available here: *http://cmc-centre.com/conferences/nyc2017/*
<http://cmc-centre.com/conferences/nyc2017/> *CFP deadline*: April 15, 2017

*Centre for Media and Celebrity Studies (CMCS) 5th International Conference*

*Bridging Gaps: Where is the Critic in Television Journalism?**CUNY
Graduate School of Journalism*
*New York City, USA*
*August 31 – September 1, 2017*

*P. David Marshall *
Professor and Personal Chair, DEAKIN University

*Pandemic Mediatized Identity: Professional Personas as Public
Intellectuals in the social media and “presentational media” era*

One of the most major transformations in contemporary culture is the
mediatization of the self. Across an array of social media platforms – from
Twitter and Facebook to Instagram, Snapchat, Tumblr, Pinterest and YouTube
(and this list could be extended to games use and even fitness sharing) –
we have had a proliferation of ways and means to present oneself publicly.
This pandemic change is having repercussions across the social (Marshall,
2016), political (Marshall and Henderson, 2016) and cultural world
(Marshall, 2015b) as a *presentational media and cultural regime* continues
to be on ascendance.  This new regime is replacing what I have called
the *representational
media and cultural regime* – which identifies the incomplete breakdown and
transformation of what could be described as legacy media.

One of the implications of this change is the way that expertise moves
through this presentationally-oriented media culture. After developing the
foundations of this presentational media era, this presentation will
explore how different professionals engage in presenting themselves online
with some discussion/data on the public presentation of the self and
knowledge by lawyers, doctors and the current generation of academics on
Twitter specifically.  It will discuss how the public intellectual
(Atherton and Marshall, 2015; Marshall, 2015a) is differently constituted
in this era: in some ways, expertise is still rewarded through appearances
on legacy media, but, like YouTube celebrities, it is now partially
dependent on a continuing connection to an audience of followers, sharers,
and “friends” that reshape the movement of information. The paper concludes
with identifying how this different flow of expertise is connected to our
current moment of political and information turbulence.


Professor Marshall, a research professor and holding a personal chair in
new media, communication and cultural studies at Deakin University, has
published widely in two areas: the public personality/celebrity and new
media culture. His books include Contemporary Publics (Palgrave, 2016),
Celebrity Persona Pandemic (Minnesota, Forerunner Series, 2016), A
Companion to Celebrity (Blackwell Wiley 2016), Celebrity and Power (1997;
second edition, 2014), Fame Games (2000), Web Theory (2003), New Media
Cultures (2004), and The Celebrity Culture Reader (2006). He has been a
keynote speaker at many international conferences as well as interviewed
for articles and many broadcast media programs from CNN, Fox News, BBC, and
the ABC/Radio National to the Sydney Morning Herald, New York Times and the
Toronto Star. His previous academic positions have been at Northeastern
University in Boston, the University of Queensland in Brisbane, and
Carleton University in Ottawa along with visiting positions at New York
University, York University and Karlstad University. He is also Visiting
Distinguished Foreign Expert in the School of Journalism and Communication
at Central China Normal University (CCNU) in Wuhan China.

His current writing and research has focused on some key areas in
contemporary popular culture: he has been developing the idea of ‘persona
studies’, where the presentation of the public self has expanded well
beyond celebrity culture via particularly online forms: it now structures
and patterns reputation and value across many professions and through many
recreational and leisure pursuits. He has developed three related concepts
to help explore this change in contemporary culture: presentational media,
the intercommunication industry, and the personalization complex.
Forthcoming books include: Advertising and Promotional Culture: Case
Histories (Palgrave, 2016), and Persona Studies: Celebrity, Identity and
the transformation of the public self (Wiley). He is also the founder of
the Persona Studies Journal and M/C as well as the Persona Celebrity
Publics Research Group (PCP) and a member of the Motion.Lab-Centre for
Creative Arts Research (ML-CCAR). His personal blog can be found at:

More: http://cmc-centre.com/keynotes/davidmarshall2017/
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