[csaa-forum] 'Politics of Social Media Advertising', Shtern, USYD, Mon 15/8, 12.30pm

[Gerard Goggin]

‘The Interactor Commodity: The Politics of Social Media Advertising and Following the Money in Multi-Stakeholder Internet Governance’
seminar by Prof Jeremy Shtern (Ryerson)

Mon 15 August, 12.30-1.45pm
Dept of Media and Communications, Seminar Room S226
John Woolley Building A20, Level 2<http://lostoncampus.com.au/54392>
University of Sydney, Camperdown Campus

Abstract: This talk presents and reflects on results of a Social Science and Humanities Research Council of Canada (SSHRC) funded study of the relationships between internet users, social media firms and the advertising industry. It will reflect on the internet governance implications linked to the emergence of data-driven social media advertising. It will make the case for internet governance discussions to start paying more attention to the fact that advertising- historically a crucial policy agenda for governing electronic communication- is fundamentally shaping user experiences online and sponsoring the architecture of most public internet communication. It will also be argued that there are important overlaps between state and commercial surveillance and privacy issues as well as separate, important advocacy questions in the commercial space.

Short Bio: Jeremy Shtern<http://www.ryersoncreative.ca/people/dr-jeremy-shtern> is Associate Professor and a founding faculty member in the School of Creative Industries at Ryerson University, Toronto. He is director of the Global Communication Governance Lab and editor of the Canadian Journal of Communication's Policy Portal. Among other contributions, he is co-author (with Marc Raboy) of the books: Media Divides: Communication Rights and the Right to Communicate in Canada and Digital Solidarities, Communication Policy and Multi-Stakeholder Global Governance: The Legacy of the World Summit on the Information Society.

For more information, contact Gerard Goggin: gerard.goggin at sydney.edu.au

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Gerard Goggin
ARC Future Fellow
Professor of Media and Communications
Department of Media and Communications
University of Sydney

e: gerard.goggin at sydney.edu.au<mailto:gerard.goggin at sydney.edu.au>
p:  +61 2 9114 1218
m: +61 428 66 88 24
w: http://sydney.edu.au/arts/media_communications/staff/gerard_goggin.shtml

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