[csaa-forum] Hawkins/'SBS Story'/UNSW Thurs 30/10, 4pm

Gerard Goggin g.goggin at unsw.edu.au
Mon Oct 27 10:31:30 CST 2008

'The SBS Story - the challenge of diversity'
Professor Gay Hawkins, Professor of Media and Social Theory, UNSW

4-6pm, Thursday 30 October 2008
Goodsell Building, Room 127
This paper presents the main findings of a major study into the history and
impacts of SBS done by Ien Ang, Gay Hawkins and Lamia Dabboussy and to
published as the book 'The SBS Story - the challenge of diversity' in
November 2008. In contrast to much of the current critique of SBS, which
accuses SBS of selling out its multicultural charter and going more popular
and commercial, we investigate the history of these shifts and their complex
rationales. Detailed research on the challenges of diversity within SBS
shows that three different forms of multiculturalism are in play within the
organisation: ethno-multiculturalism, popular multiculturalism and
cosmopolitan multiculturalism. Each of these approaches involve different
programming and audience development strategies and each involve a distinct
politics of difference. Managing the relations between them as well as a
commitment to deepening and diversifying public culture remains the central
challenge at SBS.

All welcome -- refreshments served


About the Journalism and Media Centre
The Journalism and Media Research Centre is a new initiative of the Faculty
of Arts and Social Sciences. It undertakes research of high quality and
impact across the fields of journalism, communication, and media and makes a
significant contribution to public debate and policy. It will offer
rigorous, relevant and excellent education for postgraduate coursework and
research students.

More information at http://jmrc.arts.unsw.edu.au/

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Gerard Goggin
Professor of Digital Communication 
& Deputy Director
Journalism and Media Research Centre
University of New South Wales
Sydney 2052 NSW Australia
e: g.goggin at unsw.edu.au
w: +61 2 9385 8532 m: +61 428 66 88 24
f: +61 2 9385 8528

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