[csaa-forum] Convergence CFP special issue: "Convergence culture"

[Jason Wilson]

(Apologies for x-posting) 

Call for Papers – Special Issue on ‘Convergence
Culture’

Vol 14 no 1. February 2008


Guest editors:
Mark Deuze, Indiana University (mdeuze at indiana.edu)
Henry Jenkins, MIT (henry3 at mit.edu)
 
 
This call invites submissions for a special issue on
‘Convergence Culture’: the worldwide emergence of
increasingly collaborative practices between media
producers and consumers. Examples are television fan
sites, game modifications (‘mods’) and machinema,
citizen journalism, interactive advertising and
word-of-mouth marketing, transmedia storytelling (for
example using games, movies, television, websites and
comics), and so on. Convergence culture is both a
top-down corporate-driven process and a bottom-up
consumer-driven process. Media companies are learning
how to accelerate the flow of media content across
delivery channels to expand revenue opportunities,
broaden markets and reinforce viewer commitments.
Consumers are learning how to use these different
media technologies to bring the flow of media more
fully under their control and to interact with other
users. We welcome submissions from a variety of
disciplinary, theoretical and methodological
backgrounds exploring the changing role and
organization of work and productivity in the cultural
and creative industries under the influence of
convergence culture, as well as on creative processes
initiated by or involving the people formerly known as
the audience. 
 
Specific topics and issues to be covered in this
special issue for example are:
 
Case studies of media companies adopting convergence
culture;
Case studies of specific fan communities and their
relationships with media producers;
explorations of transmedia storytelling, viral
marketing, and Alternate Reality;
Gaming as forms that tap the emerging relations
between media producers and consumers;
Mapping of ethical, political, economical and cultural
changes and challenges in an emerging convergence
culture;
Quantitative and/or qualitative empirical work on the
production, content, and/or consumption of media
messages in the context of convergence culture;
Research focusing on convergence culture in the
context of specific media industries (such as:
computer and video games, advertising, journalism,
television);
International comparative work on convergence culture
in media production.
 

Submissions addressing the special issue theme are
invited to the following sections: Debates which are
short polemics (usually 1000-3000 words); Articles
which are refereed case study research articles
(7000-11,000 words); Feature Reports which offer a
critical overview of current research by reviewing a
conference, exhibition or festival (4000-8000 words). 
Any inquiries concerning the Reviews section (which
covers books, exhibitions, conferences, CD-ROMs,
websites etc) should be directed to the regular
reviews editor Jason Wilson
(jason.wilson at luton.ac.uk). Submissions should be
formatted using the Harvard reference method. Full
details of  referencing style and guidelines can be
found on the journal website at
http://convergence.luton.ac.uk/.
 
Proposals for papers should be directed to the
editors. The deadline for submission of research
articles is February 1st, 2007. The special issue will
be published (by SAGE) in February 2008.


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